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Marcus Collins

Chief Consumer Connections Officer, Doner

Marcus Collins is the Chief Consumer Connections Officer at Doner, a full-serve advertising agency, and is a recipient of Advertising Age’s 40 Under 40 (2016) and Crain’s Business Detroit’s 40 Under 40 (2016).

Previously, Collins led the social engagement practice at Translation, a New York advertising agency. There, Collins researched the psychological motivators that drive what we do, say, and share in an effort to create successful marketing programs that extend across both the online and offline world of social media. His strategies and creative contributions contributed to the success of Budweiser’s “Made In America” music festival, the launch of Bud Light Platinum, the launch of the Brooklyn Nets (Hello Brooklyn!), and State Farm’s “Cliff Paul” campaign.

Collins is a faculty member at the Ross School of Business, University of Michigan, as a Teaching Excellence Award Winning and Golden Apple Award nominated lecturer of marketing. He has spoken at the Cannes Lions International Festival for Creativity, C2 Montreal, SXSW, and TEDx.