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MICHauto’s Inaugural Michigan Automotive Summit a Resounding Success for the Region

The Detroit Regional Chamber’s MICHauto program hosted its inaugural Michigan Automotive Summit on September 25 at the newly renovated COBO Center. A first-of-its-kind event, the Summit focused solely on the entire industry supply chain showcasing Michigan as the global epicenter of the auto industry.

More than 400 leaders from industry, academia and government gathered to listen to Governor Rick Snyder and a list of automotive industry experts that included Dan Akerson, CEO of General Motors, Jay Baron, president and CEO of Center for Automotive Research and Simon Ngata, president and CEO of Toyota Motor Engineering & Manufacturing N.A., Inc.

The Summit created a buzz throughout the day, attracting strong regional and national media coverage, including Forbes, The Wall Street Journal and The New York Times, and generated strong web traffic. The Summit’s live web stream tallied more than 200 views and its customized hashtag #MAS13 was tweeted more than 650 times.