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MICHauto’s ‘Michigan is Auto’ Piece Wins MEDA Award

The Detroit Regional Chamber’s MICHauto program received a prestigious Michigan Economic Developers Association (MEDA) award recently for its “Michigan is Auto” marketing piece. Maureen Krauss, the Chamber’s vice president of economic development-business attraction, and Rob Luce, program manager of MICHauto, were on hand for the award presentation during the MEDA’s annual conference at the Amway Grand Plaza Hotel in Grand Rapids.

The “Michigan is Auto” report took first place in the printed materials category for regions with a population greater than 500,000. Released in January and distributed at the North American International Auto Show, “Michigan is Auto” is a substantive report detailing Michigan’s automotive assets and overall business climate. The 20-page piece is being used by the Chamber to attract business and investment to the region, and is available to economic developers throughout the state for their business attraction efforts. For more information, visit www.medaweb.org.