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Michigan’s Mobility Leadership Hits the Road to Attract Tech Startups at CES

The Detroit Regional Chamber, in partnership with statewide economic development agencies, traveled to Las Vegas this week for CES 2018. The trip, which featured representatives from Ann Arbor SPARK, the Michigan Economic Development Corp. (MEDC) and Oakland County, was held concurrently with a delegation led by Gov. Rick Snyder.

The Chamber’s strategy focused on connecting with more than 160 companies that specialize in connected and automated vehicle (CAV) technology to promote the Detroit region as the leader in next-generation mobility, a key focus of the Chamber’s Forward Detroit strategy. In addition, the Chamber identified more than 50 mobility-related startups exhibiting at CES that would be a good fit for the PlanetM Landing Zone at WeWork Detroit and Michigan’s automotive and mobility ecosystem.

The PlanetM Landing Zone, a partnership between the Chamber, MEDC and WeWork, launched in October 2017 as a hub for global mobility startups to connect with Detroit’s traditional automotive industry. Since launch, the Landing Zone has grown to 11 members and hopes to secure additional global mobility startups by promoting the region’s assets and the importance of having a presence in Detroit at CES and the 2018 North American International Auto Show.

CES is increasingly relevant as a conference and exhibition to connect with the long-established leaders in the technology industry, emerging technology startups and the traditional automotive industry who are offering solutions in the areas of mobility, cybersecurity, smart cities and beyond.