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Musa Tariq

Vice President and Chief Brand Officer, Ford Motor Company

Musa Tariq is vice president and chief brand officer at Ford Motor Co. In this role, Tariq is responsible for further building and differentiating the company’s Ford brand. He works with marketing, communications and company leaders across the world to define, build and communicate the Ford primary brand and what it stands for with all stakeholders.

Prior to joining Ford, Tariq was Apple’s global marketing and communication director for retail. In that role, he focused initially on the company’s strategy for in-store digital experiences, launching several initiatives that enhanced the retail experience in more than 490 stores around the world. Prior to Apple, Tariq was the first senior director of social media and community at Nike, responsible for the company’s social media strategy and the teams managing more than 500 Nike social media accounts globally. He also served as global head of digital marketing and as the first-ever director of social media at Burberry, helping turn the iconic 150-year-old brand into a digital pioneer.

Tariq earned a bachelor’s degree from the London School of Economics and Political Science in the United Kingdom.