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New Television Ad Addresses the Need for Regional Transit to Connect Southeast Michigan’s Four Counties

DETROIT – A new television commercial confronts Southeast Michigan with a troubling fact: we have one of the worst regional public transit systems in the country.  If we are going to compete with vibrant and growing regions across the nation, it is absolutely essential for Southeast Michigan to connect its four counties — Macomb, Oakland, Washtenaw and Wayne — with frequent, reliable transit. The spot can be viewed here.

“Southeast Michigan’s central counties are not reliably connected by regional transit. Our disjointed transit system leaves far too many jobs unreachable by transit — hurting employers and employees — and stifles economic development,” said Sandy Baruah, president and CEO of the Detroit Regional Chamber. “Regional transit is among the top priorities for Detroit Regional Chamber members and this educational campaign highlights the problems facing Southeast Michigan, such as the critical need to connect Macomb, Oakland, Washtenaw and Wayne counties.”

FACT

According to the Brookings Institution, 78 percent of jobs in Southeast Michigan cannot be reached within 90 minutes on regional transit.

The 30-second spot is the first in a series that will air over the next several months highlighting the critical need for reliable and frequent regional public transit connecting Southeast Michigan’s four counties. The ad will be seen in highly targeted areas on cable television and digitally across Southeast Michigan’s four counties.

It is paid for by the Detroit Regional Chamber Foundation with support from The Kresge Foundation.

To view the spot, learn more and add your voice to the call for reliable, frequent and connected regional transit in Southeast Michigan, visit acoalitionfortransit.com.