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Site Selectors Get Firsthand Look at a Changed Detroit During TrustBelt Conference

As a host sponsor for this year’s TrustBelt Conference at the Crowne Plaza in Detroit alongside DTE Energy, Michigan Economic Development Corp. and Consumers Energy, the Detroit Regional Chamber received valuable feedback from site selectors and economic development groups around the country about the city’s revitalization.

Focused on convening corporate decision-makers, site consultants and economic development agencies who make location decisions for businesses looking to expand, the TrustBelt Conference offed a unique opportunity for Destination Detroit, the Chamber’s business attraction team, to connect with site selectors and economic development agencies to showcase the region’s rebirth.

Site selectors expressed overall enthusiasm for the city. Many of those in attendance hadn’t visited Detroit since it exited bankruptcy. The Conference focused on continuing to propel the Midwest and especially the Detroit region’s economy. Conversations focused on the unique benefits the Midwest has. With access to Canada, proximity to a major international airport, and a robust talent and labor pool, the Detroit region has advantages that other areas aren’t privy to offering.

The region’s access to logistic and supply chain centers and proximity to the global automotive industry also make it appealing to companies both outside of Michigan and around the globe looking to expand into the U.S. market. However, when it comes to attracting and retaining the right talent, companies in Michigan must do a better job of adapting to the needs of today’s younger workforce.

“It was great to hear feedback on the city’s rebirth and hear firsthand how pleased everyone was to see the transformed city of Detroit,” said Alan Weber, director of Business Development for the Detroit Regional Chamber.

Key takeaways:

  • The Detroit region has transformed into an attractive area with many diverse assets that other locations lack, including talent and proximity to the global supply chain.
  • Collaboration is key to moving the region forward.
  • Companies must work to bridge the divide between the aging workforce and younger talent to meet the needs and expectations of both groups.

To learn more about Destination Detroit visit