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Slow Roll heading to Mackinac conference

Crain’s Detroit Business

By Marti Benedetti

April 14, 2016

It was bound to happen sooner or later: Slow Roll Detroit is going up north this spring.

The Mackinac Slow Roll will take attendees at the 36th Mackinac Policy Conference on a bike ride through scenic Mackinac Island on June 1. This is a new offering for those at the conference May 31-June 3.

Jason Hall, who co-founded Slow Roll Detroit with Mike MacKool in 2010, will lead the ride. Slow Roll Detroit, described as the state’s, if not the world’s, largest weekly bike ride, drew up to 4,500 riders each week in its 2014 and 2015 seasons.

The Monday evening event has been replicated by several other U.S. cities. Rides start in different Detroit neighborhoods and routes vary each time. The rides range from nine to 14 miles and take about two hours.

“The Grand Hotel has been working with Jason to pick the Mackinac route,” said Jim Martinez, spokesman for the Detroit Regional Chamber, which hosts the annual conference. “The chamber approached Jason about Slow Roll. It fits so well with the entrepreneurial theme of the conference.

“We thought it was a great opportunity to shine the light on something that resonates here (in Detroit) and around the country,” he said regarding Slow Roll.

The conference focus this year is on entrepreneurship, urban education and investing in the future to further grow high-profile business sectors.

So far, the hotel has offered 80 bikes for the ride, Martinez said. The conference draws about 1,500 attendees, and he has already heard from several people who want to participate.

The Mackinac Slow Roll will be sponsored by St. Joseph Mercy Health System.

View the original article here: http://www.crainsdetroit.com/article/20160414/NEWS/160419881/slow-roll-heading-to-mackinac-conference