The Walsh Master of Arts in Business: The Business Degree for the Right-Brained.

There is a dictum in business commonly attributed to Peter Drucker, “Innovate or die.” In order to survive in an ever-changing world, companies need to anticipate change or be left behind.

The same holds true for schools that teach business. The true test of innovation for those colleges and universities is their responsiveness to the demands of the business world and the needs of their students. As a result, more and more colleges and universities are creating programs around the evolving requirements they see in their students and in the business community.

One such program is the Master of Arts in Business (MAB) degree at Walsh. It is designed specifically to provide professional development for non-business majors. Dr. Michael Rinkus, Executive Vice President and Chief Academic Officer at Walsh spent 35 years in the international banking field. “I saw people in the industry that had degrees other than finance, other than accounting, other than business degrees bring a different perspective to how we and other companies would transact business.”

The Walsh MAB was created for people with a non-business bachelor’s background. “The good news is they loved what they were doing, the bad news is they found themselves being promoted,” said Dr. Rinkus. Whether it’s running their own businesses or working within a corporate culture, he believes there is a large group of people who can benefit from a stronger understanding of how business works: fashion designers, graphic artists, chefs, architects, entrepreneurs, nurses, police officers, even figure skating instructors. Understanding the ins and outs of business is a key component for professional growth.

Sandy Lyons, a figure skating instructor and a current MAB student at Walsh, said what drew her to the program was its ability to focus on what was important to her. “I was considering a career change and I didn’t want something that was math heavy. I wanted something that was more focused on people with an art background, which is what I have. I don’t have a background in accounting or finance.” Ms. Lyons had considered similar degrees offered by other schools but found them to be mostly re-tooled MBA programs.

“The Walsh MAB curriculum looked a lot more varied and a lot more interesting.”

The Walsh Master of Arts in Business offering started with a two-fold strategy. First, review their MBA program and ensure that it meets the needs of their core business students. Then, create an entirely new program for people who are more right-brained. “We really wanted to talk to people that needed a program heavily weighted toward tactics rather than a re-baked MBA program,” said Dr. Rinkus. “In order to do that, we took a look at the requirements for a Master of Arts in Business and molded that program and the faculty. It’s a completely different program, but with the same high standards that we are used to here at Walsh.”

One of the biggest draws to the Walsh program for Ms. Lyons was the convenience of having her coursework completely online. “I’m not a traditional student with a 9-to-5 job who can go to a class that starts at 7:00 at night. I’m still on the ice at 7:30 most nights. What’s brilliant about this for me is that I can drop my daughter off at school in the morning, then come home and work all day long on the classes,” she said.

For her, and students like her, innovative curriculum like the Walsh Master of Arts in Business is a way to gain the crucial knowledge needed to be successful in business without taking on a full MBA. According to Dr. Rinkus, the faculty is learning as much from the MAB program as the students, “Throw out the old PowerPoints, come up with new delivery mechanisms, use the whole brain.”

Added Ms. Lyons on the impact the program has had on her, “You need to have something there that’s a little bit different than what you learned before. You need a bit of that edge to stay in front of the competition.”

For more information on the Walsh MAB, please visit:


Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school. Walsh has locations in Troy, Novi, Clinton Township and Port Huron, as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit

Walsh is accredited by the Higher Learning Commission ( and the Accreditation Council for Business Schools & Programs (

ArtServe Michigan’s New Creative State Michigan Report Reveals Increased Contributions to Michigan Economy

WIXOM, Mich. (January 28, 2013) – One year following the launch of its nationally recognized report in 2012, ArtServe Michigan – the state’s leading statewide arts and cultural advocacy organization – today released its Creative State Michigan report focused on Fiscal Year 2010. The report details economic and social data from 346 nonprofit arts and cultural organizations, representing an estimated 17 percent of the more than 2,000 cultural groups operating statewide. The data reveals that these organizations contributed more than one-half billion dollars in expenditures alone to the Michigan economy in 2010. Learn more at

Among its most compelling data, the report affirms the creative economy as a significant growth sector and strategic opportunity for Michigan’s economy. From 2006 to 2011, the number of arts-related jobs increased by 15 percent to 85,656 jobs in Michigan, while arts-related businesses increased by 65 percent to 28,072. From 2010-2011 alone, jobs increased by 11 percent, while businesses increased by 16 percent. Moreover, of the $553.4 million in annual expenditures by the nonprofit creative community in 2010, nearly $194 million supported salaries for 22,335 jobs.

Nationally, arts and cultural organizations spent $61.1 billion in 2010 and leveraged an additional $74.1 billion in event-related spending by arts audiences, according to Americans for the Arts. This combined $135.2 billion in economic activity supported 4.1 million jobs and generated $22.3 billion in total government revenue.

Michigan’s arts and cultural destinations continue to demonstrate their essential value to the state’s tourism industry, generating more than $2 billion in state tourism revenues in fiscal year 2011. That represents 16 percent of the state’s total tourism revenues in that year – more than golf, boating and sailing, hunting and fishing, and hiking and biking combined.

“Every day, Michigan’s arts and cultural organizations and creative industries are making major contributions to our state’s economy – creating jobs, spending in local communities, generating tourism revenues and shaping vibrant cities and towns that attract talent and business investment,” said Jennifer Goulet, president and CEO of ArtServe. “This year’s Creative State Michigan report reinforces the critical role of Michigan’s creative economy in defining new opportunities to position the sector as a strategic economic tool and resource for our state.”

The report also provides indicators for the resources the arts provide for Michigan’s schools and children, as well as residents of all ages. In 2010, more than 2.7 million students benefitted from educational programs and events offered by arts and cultural venues statewide. These same organizations hosted 26,515 youth and school group visits and facilitated 1,135 programs in schools providing valuable educational experiences at a time when many schools have cut funding for arts programs. Michigan’s cultural groups are reaching growing audiences, reporting more than 15.7 million visits in 2010, 54 percent of which were free of charge.

Data sources for the Creative State Michigan report include the Michigan Cultural Data Project (Michigan CDP), Americans for the Arts’ annual Creative Industries Reports, and the Michigan Economic Development Corporation/Pure Michigan. The Michigan CDP data includes FY 2010 data profiles from 346 nonprofit arts and cultural organizations. There are nearly 800 organizations registered in the Michigan CDP today, positioning future reports to demonstrate increasing impacts over time.

Launched May 2010, the Michigan CDP is a powerful online management tool with a robust support network designed to strengthen arts and cultural organizations. It also provides funders with reliable, comparable data to inform grantmaking and helps advocates and researchers better understand and communicate the sector’s impact. A growing national model owned and operated by The Pew Charitable Trusts, the CDP is operating in 12 states and the District of Columbia, with 253 grant programs and close to 14,000 organizations participating across the US.

Twenty Michigan foundations and funders have collaborated to bring the CDP to Michigan and support Creative State Michigan committing to the initiative as an important investment in the growth and sustainability of Michigan’s arts and cultural resources. Melonie Colaianne, president of the MASCO Corporation Foundation, said, “This year’s Creative State Michigan report once again makes a clear and compelling case for the far-reaching contributions of the arts in Michigan – using data from the growing set of cultural organizations participating in the CDP to emphasize the significant ways that arts and culture strengthen the economy and serve our communities. We are looking forward to working with ArtServe to share its findings widely.”

This year Data Driven Detroit once again provided research support for ArtServe Michigan, as an independent examiner of the information. “This effort provides a critical reminder of the importance of the nonprofit sector in Michigan’s economy, supporting previous research from the Michigan Nonprofit Association,” said Director of Data Driven Detroit Kurt Metzger. “By drilling down within the arts and culture sector, the Michigan CDP brings forward a rich new source of detailed data with solid collection methods to deliver a more complete picture of the region’s economic and social activity. We look forward to the continued expansion of CDP contributing organizations, which will serve to broaden and deepen our research in the years to come.”

The Michigan Cultural Data Project is made possible through the leadership and generous support of:
ArtServe Michigan
Barry Community Foundation
Battle Creek Community Foundation
Capital Area Community Foundation
Charles Stewart Mott Foundation
Community Foundation for Southeast Michigan
Council of Michigan Foundations
Erb Family Foundation
Frey Foundation
Grand Rapids Community Foundation
Great Lakes Bay Regional Convention and Visitors Bureau
Hudson-Webber Foundation
Irving S. Gilmore Foundation
The Kresge Foundation
MASCO Corporation Foundation
Michigan Council for the Arts and Cultural Affairs
Michigan Humanities Council
National Endowment for the Arts
Petoskey – Harbor Springs Area Community Foundation
Rotary Charities of Traverse City
Ruth Mott Foundation
The Skillman Foundation
Southfield Community Foundation

ArtServe Michigan is a statewide nonprofit advocacy organization dedicated to cultivating the creative potential of Michigan’s arts and cultural sector and creative industries to enhance the public health and well-being of Michigan, its people and communities. ArtServe advocates for arts, culture, arts education and the power of the creative economy in Michigan; provides leadership and professional development for artists, creative practitioners, and arts and cultural organizations; and connects arts and cultural leaders and supporters through strategic communications. Contact ArtServe Michigan at 248-912-0760 or visit

ArtServe President and CEO Jennifer Goulet Elected to Americans for the Arts’ Private Sector Council

WIXOM, Mich. — ArtServe Michigan, the leading statewide arts and cultural advocacy organization in Michigan, today announced that President and CEO Jennifer Goulet has been elected to the Private Sector Council of Americans for the Arts, the nation’s nonprofit organization for advancing the arts and arts education.

Goulet brings nearly 30 years of cultural leadership, economic development and private sector focused arts experience and dedication to the Council. Serving as president and CEO of ArtServe Michigan since 2008, Goulet leads advocacy, capacity building and strategic communications efforts supporting Michigan’s arts, culture, arts education and creative industries.

“When the private sector and arts, culture, arts education and the creative industries work collaboratively, we see more vibrant communities that attract and retain talent and act as hubs for activity and economic vitality,” said Goulet. “I’m looking forward to contributing my time and talents to foster a greater connection that builds a stronger future for their potential work together.”

The Private Sector Council represents the Private Sector Network—a segment of the professional members of Americans for the Arts whose goal is to increase private sector support for the arts. The Council is an advisory group charged with helping Americans for the Arts develop and implement private sector advocacy programs and serves as leaders to other local arts agencies seeking to connect with the private sector.

“As private sector support for the arts continues to diminish amid a sluggish economy, the work of this council is more important than ever,” says Robert L. Lynch, president and CEO of Americans for the Arts. “We are thrilled to welcome Jennifer to the Council. Her support for the arts in her community is a testament and an inspiration to others as they work to ensure that the arts thrive in America.”

Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. With offices in Washington, D.C. and New York City, it has a record of 50 years of service. Americans for the Arts is dedicated to representing and serving local communities and creating opportunities for every American to participate in and appreciate all forms of the arts. Additional information is available at

ArtServe Michigan is a statewide nonprofit advocacy organization dedicated to cultivating the creative potential of Michigan’s arts and cultural sector and creative industries to enhance the public health and well-being of Michigan, its people and communities. ArtServe advocates for arts, culture, arts education and the power of the creative economy in Michigan; provides leadership and professional development for artists, creative practitioners, and arts and cultural organizations; and connects arts and cultural leaders and supporters through strategic communications. Contact ArtServe Michigan at 248-912-0760 or visit