Douglas Marketing Group applauds Canada U.S. Business Association (CUSBA) for ongoing binational efforts and recent event hosting Canadian Ambassador to the U.S., David MacNaughton; DMG-sponsored think tank convenes stakeholders on cross-border issues

Douglas Marketing Group (DMG), an international marketing and communications firm with a 25-year history of award-winning creative initiatives, was pleased to take an active role in the Canada U.S. Business Association (CUSBA) event on Oct. 11, 2016 as CUSBA hosted Canada’s Ambassador to the United States, David MacNaughton, at the Detroit Renaissance Marriott.

Speaking to an audience of more than 100 business and community leaders from the greater Detroit and Windsor area, as well as Columbus, Ohio, Buffalo, New York and Niagara, Ontario, Ambassador MacNaughton affirmed the longstanding friendship and trade relationship between the U.S. and Canada and also expressed enthusiasm for the new Gordie Howe International Bridge being built by Canada to encourage further ease of trade between the two countries.

DMG President and Founder Kay Douglas serves as a CUSBA board member and, with DMG offices in Canada and Detroit, is representative of the binational initiatives CUSBA espouses and supports.

“Businesses located in an international region like ours are well positioned to find opportunity and talent on both sides of the border,” Douglas said. “CUSBA is a strong proponent of highlighting the many cross-border business ventures that exist not only in the Detroit/Windsor region, but along the entire Canada/U.S. border and is a wonderful organization for a variety of businesses currently involved in the U.S. and Canada or for those who aim to get involved.”

Immediately following the luncheon event, DMG sponsored a gathering of CUSBA members, guests and other binational stakeholders for a strategic think-tank activity focused on an in-depth review of a variety of binational issues. Two luncheon and think tank attendees, Barry Wright, Dean of the Goodman School of Business at Brock University in Ontario, and Kathryn Friedman, Research Associate Professor of Law at the University of Buffalo in New York and Global Fellow, Canada Institute (Woodrow Wilson International Center for Scholars), offered comments.

“Management of the Canada-U.S. relationship is complex, as much activity takes place outside of Washington DC and Ottawa in regions all along the northern border and in the heartland of both countries,” Wright said. “We have our disagreements, to be sure, yet the relationship should be lauded as the global model for how federal, provincial, state and local leaders can constructively engage with each other on issues as far-ranging and complex as trade, transportation, security and economic competitiveness.”

Friedman added insight on how to leverage potential synergies in the cross-border Detroit-Windsor and Buffalo-Niagara regions.

“Recent reports suggest that cross-border regions are becoming more globally competitive for firms and talent,” Friedman said. “This demands that we better understand both the promise and the peril presented by virtue of the fact that we live, work and play in cross-border regions.”

All CUSBA board members are committed to the goals of the organization and eager to play a part in realizing the CUSBA mission. As a communications firm, DMG was pleased to provide support for CUSBA’s Ambassador MacNaughton event with media relations and outreach.

Media from both sides of the border were present for the Ambassador’s talk and media coverage included:

http://michiganradio.org/post/canadian-ambassador-building-their-most-important-infrastructure-project#stream/0

http://www.freep.com/story/money/business/michigan/2016/10/11/bridge-detroit-canada-windsor-infrastructure/91903522/

Canadian broadcast coverage also included CTV and AM800.

DMG has 15 staff members and offices in Detroit, Mich. and Windsor, Amherstburg and Welland, Ontario. With an early focus on technology as well as trademarked and licensable marketing campaigns that have been launched in Mich. and Ontario, DMG has built a reputation as a cross-border marketing powerhouse.

Learn more about CUSBA at the CUSBA website.

About Douglas Marketing Group

Celebrating a quarter century of providing art- and technology-infused, relationship-based marketing solutions, Douglas Marketing Group (DMG) is the visionary behind the marketing brand management software and visual roadmap, DMG Big Picture Landscape® and its companion software, ROIAlly™, the strategic marketing return on investment budget tracker. With offices in Detroit, Mich. and Windsor, Amherstburg & Welland, Ontario, the full-service marketing and communications firm offers international reach and local appeal. Learn more at http://www.experiencedmg.com.

McGraw Wentworth’s Health Care Reform “Play or Pay” Analysis Tool Earns Communications Award

Troy, MI – July 16, 2013 – McGraw Wentworth, an employee group benefits firm in Troy, Mich., recently earned a 2013 Renaissance Award of Honor from the Detroit Chapter of the International Association of Business Communicators (IABC) for its Health Care Reform Compass Report. The recognition was earned in the category of Communications Skills: Special Publications.

This is the fourth consecutive year — and the second time for Health Care Reform-related materials — in which McGraw Wentworth has earned an IABC Renaissance Award, which honors excellence in business communications designed to promote an organization’s image, marketing or specific initiatives.
McGraw Wentworth’s Compass Report provides C-suite and human resources executives with a highly detailed and customized analysis of the impact of the 2014 “Play or Pay” mandates at both the organizational and individual employee levels. Derived from an analysis of employer-provided and census data, the report provides each organization with a reasonable estimate of how many and which employees could be impacted positively or negatively by the employer’s “Play or Pay” decision.

Designed and written by McGraw Wentworth staff in collaboration with Brophy Marketing Services, the Compass report framework and logic are updated as new guidance and regulations are released. The 45-page reports are generated in-house, with information provided primarily in chart and table form. Concise text provides background and context as needed.

“There is no ‘one size fits all’ approach to helping an employer prepare to comply with Health Care Reform. But every employer needs to answer the same questions,” said Thomas P. McGraw, president. “We developed this proprietary tool to educate our clients and guide them through a thoughtful, strategic decision-making process using data specific to their employee base.”

McGraw Wentworth’s 2013 client satisfaction survey indicates that clients value the Compass report, calling it innovative and timely, and rate regulatory compliance and plan design as among the most important elements of the company’s services. The client satisfaction survey is conducted bi-annually by an independent consultant.

About McGraw WentworthMcGraw Wentworth, a Marsh & McLennan Agency LLC company, is an award-winning group benefits consulting and brokerage firm based in Troy, Michigan. The company counsels clients on how to structure their group benefit programs and provides strategic planning, utilization review, benefit design, employee communications, compliance assistance and related services. The firm is supported by Marsh & McLennan, the premier global provider of advice and solutions in risk, strategy and human capital. Follow McGraw Wentworth on twitter, LinkedIn and Facebook.

About IABC/DetroitIABC Detroit is one of the largest chapters within the International Association of Business Communicators (IABC). IABC is a global network of more than 15,000 communications professionals and the only multidisciplinary professional association dedicated to both internal and external communications.

MCCI (Mort Crim Communications, Inc.) Continues Growth, Names Rich Donley SVP, PR/Marcom

MCCI Names Seasoned Public Relations Executive Rich Donley as SVP, PR/Marketing Communications

SOUTHFIELD, Mich., May 6, 2013 — As part of its continued growth, integrated marketing agency MCCI has named Rich Donley, APR, as senior vice president, PR/marketing communications. In this newly created position, he will be responsible for managing the company’s public relations, marketing communications and social media portfolio, as well as developing new business. Donley will report to MCCI President and CEO Terrence Oprea.

“I have known Rich for 25 years, initially as an intern at WDIV-TV in Detroit, and I am delighted to be working with him again as part of our talented and expanding MCCI team,” Oprea said. “Rich has an outstanding work ethic and solid expertise in public relations, marketing communications and executive training gained from decades of experience assisting companies to boost their business, improve their messaging and enhance their communications skills.”

Most recently, Donley was a vice president at Airfoil, where he managed a diversified, profitable account portfolio of key clients, including Faurecia, NVIDIA, Delphi and FordDirect. He had responsibility for strategy, execution, budgeting, metrics, growth and client satisfaction. Prior to this, he was vice president and partner at Bianchi Public Relations where, for 12 years, he oversaw several of the agency’s accounts and was responsible for new business initiatives. Donley is a former journalist who served as a news editor for Monday Morning Newspapers (Tech Center News and Detroit Auto Scene).

Accredited in public relations (APR) by the Public Relations Society of America, Donley was the 2010 PRSA Detroit Chapter president. He is a founding member of the Detroit Regional Chamber’s PR/Marketing Advisory Council, a member of the OESA Automotive Public Relations Council and is active in school/church functions, including serving as committee chair of major fundraisers.

Donley graduated cum laude from Wayne State University in Detroit with a bachelor’s degree, majoring in both journalism and radio/TV. He is a native Detroiter and currently resides in Royal Oak, Mich.

About MCCI
Founded in 1993 as Mort Crim Communications, Inc., MCCI is an award-winning integrated marketing agency that specializes in PR/media relations, video, web/digital, social media and marketing/advertising. MCCI’s clients represent various industries, including automotive, education, energy, government, health care, nonprofit, supply chain and technology. The firm has offices in Detroit; Southfield, Mich.; and Washington, D.C. For more information, visit www.MCCICorp.com, https://www.facebook.com/MCCICorp or https://twitter.com/MCCICreates.

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