Driven and the Powers That Be Form Alliance Focusing On Branding and Social Media

FERNDALE, MICHIGAN, July, 2014 –With the evolving digital landscape, brands need inventive solutions that effectively drive engagement. Two progressive Detroit-based agencies—DRIVEN and The Powers that Be Social Media—have joined forces to form the perfect alliance that focuses on branding excellence and the power of social media.

Today, advertising is just a small piece of the overall brand puzzle. This network of experienced advertising executives have come together, under one roof, to offer clients break-though creative communications that connect customers with brands, resulting in sales.

Kevin Woods, Chief Operating Officer, Driven, said that it takes extraordinary creativity, strategy and insight to build a dialogue with consumers today.

“Inventiveness is the new way to drive engagement, because the people you’re trying to reach are smarter and more cynical than ever before. They’ve seen it all. You have to be fresh and relevant in a multi-channel environment that reinvents itself on a daily, if not hourly, basis,” said Woods.

Jeff Hupp, CEO, The Powers That Be, said many businesses often don’t realize how critical it is to have relevant and engaging content as part of their social media strategy.

“My experience working for Facebook and Tumblr allows me to offer outstanding strategic social media administration and community management to my clients, and this alliance with DRIVEN will offer clients the critical missing piece: The best creative ideas and content development anywhere – the active ingredient in the most effective social media strategies.”

The thought leadership at DRIVEN is made up of the thinkers, strategists, and ideators that have launched and guided GLOBAL based automotive OEM advertising and marketing on the National and Retail levels for the past 20 years.

The Powers That Be enables brands and organizations to effectively amplify their stories, authentically connect with their consumers and communities, and drive engagement and measured results.

Driven and The Powers That Be is located at 320 West Nine Mile Road, Suite B, Ferndale, MI 48220.