Adapting to Disruption: Fortune Magazine’s Geoff Colvin Assesses Michigan’s Leadership in the Technology Race

By Paul Vachon

Page 38-39

Geoff Colvin writes and speaks on matters related to the economy and American competitiveness with a laser-sharp focus rivaled by few.

The Fortune magazine senior editor leverages his well-developed relationships with top influencers in business and government, providing keen observations for companies seeking a foothold in today’s competitive market. Colvin’s business prowess is laid out in his best-selling books, including “Talent Is Overrated: What Really Separates World-Class Performers From Everyone Else” and “Humans are Underrated: What High Achievers Know That Brilliant Machines Never Will.

In a recent interview with the Detroiter, Colvin said he maintains an optimistic view of Michigan’s economic future, especially its cornerstone industry. He sees the automotive industry crisis of 2008 and the industry’s subsequent restructuring as foundational to much of the progress that has been made. While he does believe other options beyond bankruptcy for both General Motors Co. and Fiat Chrysler (FCA US LLC) could have been pursued, he is quick to point out that “bankruptcy doesn’t mean death.”

“All of the three major U.S. airlines have been through bankruptcy — some of them more than once and today they’re thriving,” he said.

Still, Colvin said the automotive industry is so economically vital to America that some government intervention was inevitable.

Colvin also said he believes the northern Rust Belt states and their manufacturing bases can survive and even thrive, but must be willing to adapt to a fundamental new reality, one which most likely will not include added employment.

“Policymakers know this, but many others don’t, and the real challenge is accepting this reality and moving on,” Colvin said. “In June of 1979, the U.S. employed 19.5 million manufacturing workers, an all-time high. Last June, the number was 12.2 million. Yet that far smaller group of workers made 78 percent more stuff in constant dollars. The trend isn’t going to reverse: more stuff, fewer workers.”

“Manufacturing towns can revive spectacularly — just look at Pittsburgh. The revival must be based on information, services and technology. Much of those things can be sold to manufacturers,” Colvin added.

But the transition can be a rocky one. Will all this transformation be so jarring as to cause another major economic downturn? Colvin says no.

“There’s no reason to think technological disruption will cause any kind of economic downturn,” he said. “Just the opposite: The lesson of history is that disruption hurts some industries — makers of slide rules and photographic film, for example — but bene­fits the overall economy. In fact, it’s the greatest driver of economic growth. The lesson for disrupted industries — a very dif­ficult lesson — is to adapt before it’s too late.”

It is this coming synergy of manufacturing driven by technological innovation and ef­ficiencies that presents the automotive industry with perhaps its greatest opportunity. While self-driving vehicles are an inevitable reality, Colvin sees this as a culmination of earlier research and as a component of a greater technological revolution — one in which Michigan can play a leading role.

“Most of us use GPS guidance when driving an unfamiliar route and take it for granted, yet it relies on astounding achievements in computing power, algorithms, connectivity, speech recognition, synthetic speech and more,” he said. “In the same way, autonomous driving is happening in small steps. Elements of it are around us already, and we scarcely notice. The Internet of Things (IoT) is here now. Jet engines, for example, report data to far away computers every time they land. The only way to appreciate such technology trends is periodically to think back on what your life was like 10 years ago.”

But Colvin is acutely aware of big data’s limitations. In his 2015 book, “Humans are Underrated,” he argues that even the cutting-edge technology of the foreseeable future will be incapable of performing the most quintessential human tasks.

“As long as humans are in charge of the world and truly indistinguishable humanoid robots don’t exist — which means for quite a long time, I believe — then skills of deep human interaction will be increasingly valuable in the economy,” he said. “It’s happening already. Major employers say what they need most now are people who can communicate effectively, collaborate creatively and lead culturally diverse teams.”

Developing these skills will involve educational curricula that might seem counterintuitive in today’s technology driven world. Skills of thoughtful creativity, effective communication and cultural awareness are typical of those gained through a liberal arts program.

Paul Vachon is a metro Detroit freelance writer.

Four National Speakers Added to 2017 Conference Lineup

Hear from four national speakers that will take Michigan’s Center Stage during the 2017 Mackinac Policy Conference. This year’s Conference will drive statewide dialogue centered around the key pillars of: restoring civility in American politics, winning the race in connected technology and increasing economic opportunity to move Michigan forward.

Michael Beschloss
Michael Beschloss
Best-selling Author, “Presidential Courage”; Presidential Historian

In an effort to restore civility in American politics, presidential historian Michael Beschloss will give a behind-the-scenes look at leadership styles of past presidents and share insight on President-elect Donald Trump following his first few months in office.

Geoff Colvin
Geoff Colvin
Senior Editor-at-Large, Fortune Magazine

As Michigan capitalizes on its position as a leader in next-generation mobility, Geoff Colvin will talk about the importance of leading ahead of what’s next to think beyond the “connected car” to the connectivity of all things and big data.

Wes Moore
Wes Moore
Founder and CEO, BridgeEDU;
Best-selling Author, “The Work”

U.S. veteran, acclaimed author and youth advocate, Wes Moore, will share how the transformative power of education along with other economic inclusion strategies can shrink the opportunity gap and enhance the quality of life for all Michiganders. This keynote is sponsored by PNC Bank.

Julie Winokur
Julie Winokur
Executive Director, Talking Eyes Media

Filmmaker Julie Winokur will encourage attendees to stop bickering about politics and pull up a chair to the table to make politics an acceptable topic for dinner conversation again. Winokur’s movement and documentary, “Bring It to the Table,” aims to bridge political divides and break down partisanship.

View the full Conference speaker lineup, including CNN’s Stephanie Cutter, Aspen Institute’s Walter Isaacson and MSNBC’s Nicolle Wallace, by visiting

Plante Moran Named to FORTUNE’s list of “The 100 Best Companies to Work For®” 17 years in a row

Southfield, Mich. – March 5, 2015 – Plante Moran, one of the nation’s largest certified public accounting and business advisory firms, has been named to FORTUNE Magazine’s list of “100 Best Companies to Work For” for the 17th consecutive year.

The full list, which was announced today, ranks Plante Moran 29 and will appear in the March 15 issue of FORTUNE Magazine ( Plante Moran has been named to the prestigious list each year it has applied.

With offices throughout Michigan, Illinois and Ohio, and in Mexico, China and India, Plante Moran remains a leader in attracting and retaining staff in the competitive professional services arena through progressive workplace programs and time-tested approaches.

“From its inception, Plante Moran has drawn the connection between exceptional client service and providing a caring and encouraging work environment,” said Gordon Krater, Plante Moran’s managing partner. “Our culture of mutual respect, trust, open communication and transparency results in lower staff turnover and deeper, more strategic relationships between staff and clients.”

Since 1999, the year Plante Moran first appeared on the FORTUNE list, the firm has tripled in revenue and doubled its number of staff. It’s also expanded from 17 offices to 23, including three international locations.

“It’s no coincidence that for the last 17 years the firm has experienced growth and success while remaining a mainstay on the FORTUNE list,” Krater adds. “The firm’s accomplishments are borne of a culture instilled decades ago by its co-founder, Frank Moran.

“Frank was looking to create something more than year-to-year success; he was looking to create a sustainable organization. And the foundation of a sustainable organization? A great culture.”

Plante Moran has a 90-year tradition of being “relatively jerk-free” and of caring about its clients, staff and community. It’s built on foundational principles such as:

  • One-firm firm, a “we’re all in this together philosophy” eliminating competing office-level profit centers. As a result, clients get access to the best resources, regardless of geography
  • Optimizing vs. maximizing, putting people and a long-term view before profitsDoing the right thing for the right reasons

To view the full list, along with information on each of the companies included, visit

About Plante Moran
Plante Moran ( is among the nation’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting and wealth management services. Plante Moran has a staff of more than 2,000 professionals in 23 offices throughout Illinois, Michigan and Ohio, with international offices in Shanghai, China; Monterrey, Mexico; and Mumbai, India. Plante Moran has local offices in the following cities:
• Michigan: Ann Arbor, Auburn Hills, Clinton Township, Detroit, East Lansing, Flint, Grand Rapids, Kalamazoo, St. Joseph, Southfield (three offices) and Traverse City
• Ohio: Cincinnati, Cleveland, Columbus and Toledo
• Illinois: Downtown Chicago (two offices) and Elgin

About Great Place to Work
Great Place to Work® is a global consulting and management training firm specializing in workplace excellence and development of high-trust organizational cultures. Its proprietary research tool, the Trust Index© Employee Survey, is taken by more than 10 million employees in 45 countries annually. Leading companies worldwide apply its model to increase the levels of trust across their organizations and drive business results. Annually, Great Place to Work® produces the annual FORTUNE 100 Best Companies to Work For® list and the Great Place to Work® Best Small and Medium Workplaces list.

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