Lambert & Co. Expands Sales Team to Include Two Industry Veterans

Lambert is bolstering its new business operations with the hiring of Sarah Smith and Karen Keller. The duo will be responsible for strategic growth initiatives to attract and cultivate major clients across industry sectors on behalf of Lambert and its family of companies. Serving as vice president of sales, Smith brings over a dozen years of business development, strategic planning, and integrated marketing experience. She joins Lambert from Olympia Entertainment and The District Detroit. Keller brings more than two decades of experience and a balanced financial and marketing perspective as director of sales for Lambert’s capital markets and investor relations practice.


HOUSTON – Continuing to break the agency norm, 9thWonder and Lambert & Co. today announced an innovative joint venture and co-investment aimed at building the integrated agency of the future. The partnership and capital infusion aims to accelerate the growth of both companies, deepen 9thWonder’s communications, public relations and multicultural market reach, and fund future acquisitions in the U.S. and internationally.

Hispanic-owned 9thWonder is among the nation’s leading marketing and brand strategy firms with offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam. A team of more than 180 professionals support clients in 9thWonder’s consumer, food & beverage, sports & entertainment and B2B practices, and in consumer X — its Hispanic and multicultural marketing unity. Lambert is a national, award-winning public relations, investor relations and integrated marketing firm with clients spanning the globe including the North American International Auto Show, Green Giant Fresh, Bell, The Shyft Group and Faurecia.

“Our focus over the past two years has been to acquire and integrate a collection of complementary agencies, but always with an eye toward a bigger vision of a new business-impact-centric agency model with partners invested in one another and with a shared focus on marketing and communications that deliver to the bottom line,” said Jose Lozano, CEO of 9thWonder. “We found this like-mindedness and similar track record of success in Lambert, and together we can bring best-in-class expertise to our client rosters, and new scale and significance for our teams.”

As part of the strategic investment and joint venture, Lambert acquired the PR practice of 9thWonder. The team will remain based in Houston, adding a Southern hub to the firm’s offices in Michigan, New York and Arizona. Likewise, 9thWonder adds world-class marketing, creative and ad buying firepower to Lambert’s clients and practices in automotive & mobility, consumer, education & social impact, healthcare, investor relations & capital markets, and public affairs.

Additionally, within Lambert’s family of companies is Black and woman-owned diversity, equity and inclusion consulting and diverse board development firm, EQUALSIGN, who will join with 9th Wonder’s Consumer X team to offer a full-spectrum of multicultural marketing and environmental, social and corporate governance (ESG) expertise. This is a key element in the partnership and one that both firms feel is extremely important for the future landscape of businesses and marketing.

“We are excited to invest in 9thWonder as part of the growing Lambert Family of Companies and believe this unique agency partnership and co-investment model will be another catalyst in our accelerating growth,” said Jeff Lambert, founder and CEO of Lambert. “Jose and the 9thWonder team are a perfect complement to our offerings in PR, investor relations, crisis communications and diversity consulting; their office network is a hand-glove fit with our regional hubs in Michigan, Arizona and New York, and we both have an active M&A strategy that we believe will be compelling to owner entrepreneurs looking for an alternative to the agency networks.”

As part of the agreement, Jeff Lambert will join the 9thWonder board. Joining Lambert in the deal is an investor group led by Monika Mantilla, a fund manager and capital markets leader with a proven track record of investing in minority, women-led and diverse-owned companies as well as owners and entrepreneurs located in low or moderate-income (LMI) communities. Other terms of the deal were not disclosed.

“We see tremendous potential with the 9thWonder team and their proven multi-market platform and felt the time was right to accelerate their growth with our strategic capital and connections,” said Mantilla. “Our commitment to diverse entrepreneurs and companies, coupled with a shared alignment as Hispanic founders and leaders with complementary national platforms, make this a tremendous opportunity.”

Lambert Acquires New York Banking And Financial Services Firm Casteel Schoenborn Investor Relations Corporate Communications

DETROIT, Mich., January 14, 2020 – Lambert & Co., a top-10 investor relations firm and a top-5 private equity communications agency nationally, today announced the acquisition of Casteel Schoenborn Investor Relations & Corporate Communications. The deal marks Lambert’s seventh transaction and second in the last two months.

The transaction advances Lambert’s strategy to be the nation’s leading integrated investor relations and public relations firm for emerging and established market leaders through organic growth, acquisitions and innovation. Terms of the deal were not disclosed.

“The Casteel Schoenborn team has built a tremendous business offering strategic guidance to publicly traded regional and community banks and other U.S. financial services firms, making them a perfect fit to accelerate our strategic plan and bolster our IR and financial services sector expertise,” said Jeff Lambert, founder and CEO. “Their unique approach, enduring partnerships with management teams and vast experience set enhances our current client roster and creates a true financial services powerhouse.”

Casteel Schoenborn serves public and private enterprises, private equity firms and their legal and financial advisors in other industries nationwide, advising on a wide range of issues including mergers and acquisitions, divestitures, public offerings and private placements, regulatory enforcement actions and litigation, governance issues, as well as special situations and crisis communications. Casteel Schoenborn’s professionals have worked with publicly held firms with market capitalizations ranging from under $100 million to more than $80 billion to execute IR and communications programs that achieve corporate objectives and secure full and fair valuation for the companies’ shares.

Casteel Schoenborn is based in Williamsville, N.Y. and its team is joining Lambert as part of the transaction, with principals Lynn Casteel and Jeffrey Schoenborn named managing directors.

“Joining Lambert provides us additional scale and access to talent across its network of offices in Michigan, New York City and Phoenix,” Casteel said. “Our team is excited to leverage the additional breadth of industry expertise and integrated communications capabilities for our client, as well as contribute to the success of Lambert’s clients on each end of the capital markets spectrum – from pre-revenue companies raising their first round of capital to well-established publicly traded corporations. We have advised numerous U.S. financial services companies over the years, with a strong emphasis on banking, and look forward to this next chapter in our business to provide a broader array of services that clients seek.”

PR Firm Lambert Teams with HarperCollins Publishers to Donate Gifts to Last a Lifetime to Detroit, Flint Schools

DETROIT & FLINT, Mich., May 7, 2019 — Lambert & Co., Michigan’s top-ranked public relations firm and a top-50 PR firm nationally, partnered with long-time client HarperCollins Publishers to donate 5,000 early-reader books from the Michigan-based Zonderkidz imprint to students at Detroit Public Schools, Flint Community Schools and the Detroit Literacy Project.

To celebrate its 20th anniversary and heritage built on the written word, Lambert is giving the gift of lifelong learning to the next generation of readers. The premium hardcover and softcover books, including New York Times Best Seller Fiona the Hippo and selections from the wildly popular and iconic Berenstain Bears series, including Sister Bear and the Golden Rule and Berenstain Bears Respect Each Other, were given to 5,000 individual K-4th grade students across 20 Detroit and Flint schools.

“Literacy and specifically fourth grade reading levels are key determinants of future success – in education and in life,” said Jeff Lambert, CEO and founder of Lambert. “We wanted to celebrate our success as an agency by paying it forward to our most deserving communities and to the kids who will most benefit from the gift of words.”

Representatives from Lambert and HarperCollins presented the pallets of books to schools and kids in Flint and Detroit.

“Literacy is an integral part of the learning process, and giving children books – their very own, brand new books – will make a meaningful impact on the essential skills for thousands of students,” said Flint Community Schools Superintendent Derrick Lopez. “It’s truly a gift that lasts a lifetime and will have a multiplying effect as these books go home to siblings, families and neighbors. We’re grateful for our partnership with Lambert and appreciate their investment in our students and the next generation.”

Lambert added: “We worked with Detroit Public Schools when it reorganized and many of our colleagues and clients are graduates of DPS and neighbors with these students. Likewise, we have supported Flint Community Schools since the water issues challenged the community of Flint, and we could think of no better way to give back than to causes and kids we care about.

“One phone call to a client and friend of the firm for most of our 20 years, HarperCollins, and they were expanding our vision from 2,000 books to 5,000, and did a remarkable job of curating best-sellers and award-winning authors to give the kids of Detroit and Flint not just books, but the best books with the most potential to impact early reading development.”

HarperCollins has been entertaining, educating and inspiring generations of readers for 200 years. As the second-largest consumer book publisher in the world, HarperCollins Publishers supports local communities through volunteer efforts, book donations and various charitable organizations.

Lambert’s Education and Social Impact practice works with educational institutions from early childhood development to higher education and non-profit and community organizations and causes that matter. The firm has contributed more than $2.5 million in pro bono work and contributions since its founding in 1998.

About Lambert
Lambert ( is Michigan’s top-ranked PR firm, and a top-10 investor relations and top-10 private equity PR firm nationally with clients based in 20 states and six countries. Lambert serves middle-market companies and national brands across a wide array of industries and is the state’s largest bipartisan public affairs firm. Lambert has posted 20 years of growth, been named PR Week and PRNews Firm of the Year, been honored as an Edward Lowe “Michigan 50 Companies to Watch,” and earned Crain’s “Michigan’s Healthiest Employers” and “Coolest Places to Work” awards. Lambert is also a global partner in PROI Worldwide, the largest partnership of independent PR firms in the world spanning 120 cities on five continents.

About Zonderkidz
Zonderkidz, the children’s division of Zondervan, inspires young lives through imagination and innovation. As a leader in children’s publishing, Zonderkidz creates products that awaken the hearts of readers 12 and under. For additional information, please visit

About Zondervan
Zondervan is part of HarperCollins Christian Publishing, Inc., delivering transformational experiences through its bestselling books, curriculum, academic resources and digital products. The Company’s products are sold worldwide and translated into nearly 200 languages. Zondervan’s offices are located in Grand Rapids, Michigan. For additional information, please visit

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Jessica Price, coordinator