Walsh Earns Gold Award in Collegiate Advertising Awards

TROY, Mich., March 25, 2020 — Walsh has received a Gold Award in the Collegiate Advertising Awards (CAA) Program for its 2019 campaign, which was created in partnership with Soul Motor Co., headquartered in Detroit, MI. CAA is an elite, national program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.

Walsh’s submission competed against organizations of similar size from the United States and Canada, and was ranked by a panel of industry experts based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Awards were issued for entries that received high marks from judges and the Gold Award places Walsh in the top 5% of the nation for advertising excellence.

“We are very proud of this campaign and how it represents the Walsh experience,” said Patti Swanson, Vice President and Chief Marketing and Enrollment Officer. “It conveys an edge along with innovation and confidence – all qualities our alumni bring to their careers.”

All award winners are recognized on the Collegiate Advertising Awards website at www.collegiateadawards.com.

For more information about Walsh, visit www.walshcollege.edu.

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ABOUT WALSH
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.

Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).

Walsh Earns Gold Award in Collegiate Advertising Awards

TROY, Mich., March 25, 2020 — Walsh has received a Gold Award in the Collegiate Advertising Awards (CAA) Program for its 2019 campaign, which was created in partnership with Soul Motor Co., headquartered in Detroit, MI. CAA is an elite, national program recognizing higher education organizations for excellence in communications, marketing, advertising and promotions of their schools.

Walsh’s submission competed against organizations of similar size from the United States and Canada, and was ranked by a panel of industry experts based on creativity, layout and design, functionality, message effectiveness, production quality and overall appeal. Awards were issued for entries that received high marks from judges and the Gold Award places Walsh in the top 5% of the nation for advertising excellence.

“We are very proud of this campaign and how it represents the Walsh experience,” said Patti Swanson, Vice President and Chief Marketing and Enrollment Officer. “It conveys an edge along with innovation and confidence – all qualities our alumni bring to their careers.”

All award winners are recognized on the Collegiate Advertising Awards website at www.collegiateadawards.com.

For more information about Walsh, visit www.walshcollege.edu.

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ABOUT WALSH
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.

Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).

Integrated Marketing Firm MCCI Sells to Executive Team

Mort Crim Communications, Inc. (MCCI), one of the fastest-growing integrated marketing firms based in Detroit, today announced it has been sold to the company’s executive team. The announcement was made by the outgoing owner, President and CEO Terrence Oprea. Terms of the transaction were not released.

“This is the culmination of years of planning between our executives and me,” Oprea said. “The new ownership team knows virtually every detail of leading, growing and managing this award-winning agency, so I expect a seamless, excellent future for MCCI. I’m thrilled this is happening at a time when we’re experiencing unprecedented client momentum, top-line growth and significant expansion of our downtown Detroit headquarters.”

Purchasing the agency are former Chief Operating Officer and Chief Financial Officer Christopher Heaton, who now leads as CEO of the firm; Senior Vice President Richard Donley, APR, now president; Senior Vice President Todd Haight, now chief strategy officer; and Senior Vice President Jennette Smith Kotila, now chief marketing officer. Oprea will be of counsel to the agency for the short term to aid in transition details.

MCCI boasts more than 40 clients, representing many national and international brands. Industry expertise includes automotive, supply chain, professional services, manufacturing, education, government, healthcare, real estate, association and nonprofit segments. MCCI has continued to expand its integrated capabilities including advertising, branding, creative services, digital media, video production and public relations.

“We admire and respect Terry for his 26 years of leadership since he joined the firm in 1993,” said Heaton, who has been with MCCI for 22 years. “Our agency, founded on the principles of integrity and excellence, is well-positioned in this competitive market to continue the acceleration of our growth and success as we begin this next chapter.”

Heaton said the new ownership team is committed to the firm’s Detroit home and will keep its headquarters in the Murphy-Telegraph Building, located in the heart of the financial district. MCCI also is expanding the footprint of the firm by adding 4,000 square feet of space; a grand opening is expected in the first quarter of 2020. MCCI moved to Detroit in 2014. The firm also has operated an office in Orlando since 2014.

“MCCI’s momentum stems from adding new clients, exceptional talent, as well as introducing new channel offerings,” Donley said. “We’re excited with where we’re headed in 2020 all while delivering ‘Seriously Creative’ service and results for our clients.”

About MCCI
MCCI was founded in 1993 by legendary broadcaster Mort Crim, joined by Post-Newsweek (WDIV-TV) Executive Producer and journalist Terry Oprea. Crim retired in 2008, selling the firm fully at that time to Oprea.

One of the most trusted Michigan-based integrated marketing agencies, MCCI has earned more than 70 awards for strategy, creativity and results. The firm has particular expertise in outcome-centered campaigns. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services.

For more information, visit www.mccicorp.com.
Follow MCCI on Twitter @MCCICorp or Facebook: facebook.com/MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/

Integrated Marketing Firm MCCI Sells to Executive Team

Mort Crim Communications, Inc. (MCCI), one of the fastest-growing integrated marketing firms based in Detroit, today announced it has been sold to the company’s executive team. The announcement was made by the outgoing owner, President and CEO Terrence Oprea. Terms of the transaction were not released.

“This is the culmination of years of planning between our executives and me,” Oprea said. “The new ownership team knows virtually every detail of leading, growing and managing this award-winning agency, so I expect a seamless, excellent future for MCCI. I’m thrilled this is happening at a time when we’re experiencing unprecedented client momentum, top-line growth and significant expansion of our downtown Detroit headquarters.”

Purchasing the agency are former Chief Operating Officer and Chief Financial Officer Christopher Heaton, who now leads as CEO of the firm; Senior Vice President Richard Donley, APR, now president; Senior Vice President Todd Haight, now chief strategy officer; and Senior Vice President Jennette Smith Kotila, now chief marketing officer. Oprea will be of counsel to the agency for the short term to aid in transition details.

MCCI boasts more than 40 clients, representing many national and international brands. Industry expertise includes automotive, supply chain, professional services, manufacturing, education, government, healthcare, real estate, association and nonprofit segments. MCCI has continued to expand its integrated capabilities including advertising, branding, creative services, digital media, video production and public relations.

“We admire and respect Terry for his 26 years of leadership since he joined the firm in 1993,” said Heaton, who has been with MCCI for 22 years. “Our agency, founded on the principles of integrity and excellence, is well-positioned in this competitive market to continue the acceleration of our growth and success as we begin this next chapter.”

Heaton said the new ownership team is committed to the firm’s Detroit home and will keep its headquarters in the Murphy-Telegraph Building, located in the heart of the financial district. MCCI also is expanding the footprint of the firm by adding 4,000 square feet of space; a grand opening is expected in the first quarter of 2020. MCCI moved to Detroit in 2014. The firm also has operated an office in Orlando since 2014.

“MCCI’s momentum stems from adding new clients, exceptional talent, as well as introducing new channel offerings,” Donley said. “We’re excited with where we’re headed in 2020 all while delivering ‘Seriously Creative’ service and results for our clients.”

About MCCI
MCCI was founded in 1993 by legendary broadcaster Mort Crim, joined by Post-Newsweek (WDIV-TV) Executive Producer and journalist Terry Oprea. Crim retired in 2008, selling the firm fully at that time to Oprea.

One of the most trusted Michigan-based integrated marketing agencies, MCCI has earned more than 70 awards for strategy, creativity and results. The firm has particular expertise in outcome-centered campaigns. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services.

For more information, visit www.mccicorp.com.
Follow MCCI on Twitter @MCCICorp or Facebook: facebook.com/MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/

Walsh Student Collects 700 Books for Detroit School

TROY, Mich., May 20, 2019 — Walsh student Marissa Campo has been named a Literacy Heroine by the Association for Women in Communications (AWC) Detroit Chapter for launching a book drive that collected more than 700 books for Westside Christian Academy in Detroit. Recognition is given to AWC members who have contributed to the success of the chapter’s Driving Literacy in the D initiative. Awards will be presented at an AWC networking celebration in June.

Campo launched the book drive at Walsh during National Reading Month in March and was overwhelmed by the response from Walsh students and staff and employees from area businesses including Alps Electric, Inc., Level One Bank and Materialise.

“Driving Literacy in the D was a great way for Walsh students to get involved with and give back to our community,” said Campo. “I hope our donation inspires students to foster a love of reading and dream big dreams for their future.”

“Marissa’s enthusiasm for this project was contagious and it was evident very early that she was going to exceed her original goal,” said Julie Battani, Student Life Coordinator at Walsh. “It was fulfilling to deliver the books to Westside Christian Academy and see Marissa interact with students who will benefit from her partnership with AWC’s Driving Literacy in the D.”

Campo is pursuing a bachelor of business administration in marketing, works as an intern in Walsh’s marketing department and serves as president of the Walsh Marketing Association student organization.

For information about Walsh programs, visit www.walshcollege.edu/future-students.

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ABOUT WALSH
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.

Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).

Walsh to Host Corporate Social Responsibility Panel Discussion

TROY, Mich., March 26, 2019 — Walsh will welcome four business leaders for a panel discussion about corporate social responsibility (CSR) on Saturday, April 6, 2019, from 10:30 a.m.-1 p.m. at their main location at 3838 Livernois in Troy, MI. The event is free and open to the public and includes a complimentary buffet lunch. Advanced registration is required.

Panelists include:

David Girodat, Regional President, Fifth Third Bank – Eastern Michigan

Nicole Kiefer, President, CredentialCheck

Jeffrey Littmann, Life Trustee, Ralph C. Wilson, Jr. Foundation; former Director and CFO, Buffalo Bills, Inc.

Daniel Oginsky, EVP & Chief Administrative Officer, ITC Holdings Corp.

Philip Fioravante, Ph.D, Associate Professor of Marketing at Walsh, will moderate a discussion about the importance of corporate social responsibility in the modern business world.

“The intersection of doing business and doing good for the community is no longer an option, it’s imperative,” said Fioravante. “Companies must look to innovative approaches to moving beyond normal business exchanges and offer their customers a greater sense of corporate social responsibility.”

Hosted by the Walsh Marketing Association, the program will include a Q&A session and time for networking.

To register for Beyond Business: Corporate Social Responsibility, please visit www.walshcollege.edu/marketing-association.

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ABOUT WALSH
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.

Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).

MCCI Adds Talent to Fuel Growth

MCCI Adds Talent to Fuel Growth

DETROIT, Feb. 19, 2018 —MCCI (Mort Crim Communications, Inc.), an award-winning Detroit-based integrated marketing agency, has added five professionals to serve its expanding and growing range of global, national and regional clientele. The new employees have a wide range of skills from communications, public relations, marketing, digital targeting to accounting.

“As our corporate, government, education and not-for-profit segments continue to grow, we’re accelerating our talent investments to attract top-notch leadership, in line with what our clients have grown to expect from our firm,” said Terry Oprea, MCCI president and CEO. “Our portfolio has recently expanded with dynamic new clients including the law firm Honigman, the National Speakers Association (NSA), ZF North America and the Coalition on Temporary Shelter (COTS).

“The new hires will benefit our new client partners and also deliver added expertise to more than 40 other world-class MCCI clients, while further positioning MCCI for more growth in 2019.”

MCCI’s newest hires include:
Carolyn Artman, APR, account director
Michelle Franzen Martin, account director
Ryan Torresan, account director
Paige Blessman, communications executive
Hailey McCartney, business manager

A native Detroiter and Wayne State University public relations alum, MCCI Account Director Carolyn Artman, APR, has more than 20 years of PR experience. She was formerly senior communications manager at Detroit-based Quicken Loans and Rock Ventures. She also marketed the region as media relations manager at the Detroit Metro Convention & Visitors Bureau during Super Bowl XL and the Major League Baseball All-Star Game. She previously did PR for Cranbrook Educational Community in Bloomfield Hills, Mich. and Mackinac State Historic Parks on Mackinac Island, Mich. Most recently, Artman led PR and community relations for the University of Michigan Credit Union in Ann Arbor, Mich.

MCCI Account Director Michelle Franzen Martin has more than 20 years of experience in advertising, PR, content strategy and news media. Her most recent role was director of marketing and communications at University Liggett School in Grosse Pointe Woods, Mich. She previously spent 10 years at Wayne State University as the senior communications officer for alumni relations and editor of the university’s magazine. Martin also worked at Campbell-Ewald Advertising, Franco Public Relations Group and two daily newspapers. She earned a bachelor’s degree in journalism from Wayne State University and a master’s degree in English from Oakland University.

Ryan Torresan, MCCI account director, has 18 years of marketing experience. He was formerly vice president of marketing and public relations at Great Expressions Dental Centers (GEDC), one of the largest dental service organizations in the United States. Prior to GEDC, he worked for more than a decade in marketing management and professional roles within OnStar (GM/Aquent), Kelly Services, Entertainment Publications and J. Walter Thompson. Torresan earned an MBA in management and international business and a bachelor of arts in advertising and marketing communications from Wayne State University.

MCCI Communications Executive and Detroit native Paige Blessman joined MCCI from the Detroit Regional Chamber (DRC), where she worked as engagement coordinator and implemented a retention process for 800-plus member accounts. She was previously the DRC’s digital communications intern and also interned with Sachse Construction through the City of Detroit’s “Grow Detroit’s Young Talent” program. Blessman owns, writes and manages a wellness and positivity blog called The Paige. She has a bachelor’s degree in sociology from the University of Michigan and has three years of experience in online content development and digital marketing.

Hailey McCartney, who has more than five years of accounting experience, joined MCCI as business manager from Crivella & Associates, a CPA firm in Shelby Township, Mich., where she was a staff accountant. She was previously a bookkeeper at MGR Mold in Sterling Heights, Mich., and worked in restaurant management and sales for six years while earning her bachelor’s degree in accounting from Walsh College. McCartney will support complete performance and business transparency with MCCI clients.

About MCCI
Founded 25 years ago, MCCI is one of the fastest-growing integrated marketing agencies based in Detroit, with global, national and regional clients covering energy, education, supply chain, manufacturing, automotive, health care, technology, government, and not-for-profit segments. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services. MCCI has won more than 60 awards for excellence.

For more information, visit www.mccicorp.com

Follow MCCI on Twitter @MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/
‘Like’ MCCI on Facebook at facebook.com/MCCICorp

Clayton & McKervey Director of Marketing named to new Crain’s Detroit Business Notable Women in Marketing List

Southfield, Mich.—Oct. 8, 2018—Clayton & McKervey, an international certified public accounting and business advisory firm located in metro Detroit, is pleased to announce that Denise Asker, Director of Marketing, has been selected for inclusion in the Crain’s Detroit Business inaugural Notable Women in Marketing list, featuring acclaimed women marketing professionals from throughout Michigan working in the private and public sector, including professional service firms, non-profits, academia and utilities.

The women marketing professionals were selected based on their career accomplishments, involvement in civic and non-profit activities and mentorship of others in the field. Crain Content Studio worked with advisors in the marketing field to review nominations and select the final honorees. Asker’s profile on the list can be viewed here.

At Clayton & McKervey, Asker is responsible for ensuring that the firm’s leadership teams and their staff achieve their marketing goals. Since joining the firm in 2015, she has introduced multiple new marketing programs, including extensive use of video, social media, thought leadership PR and recruitment-focused marketing. She also leads the firm’s professional development efforts as it relates to marketing training, ranging from a progressively challenging curriculum for staff and formal sales training for the management team. She coordinates the efforts of multiple external marketing agencies on behalf of the firm, including a PR agency, graphics and social media agency, a website development agency and video studio; all but one of these relationships began under Asker’s direction. She also retained and manages the firm’s outside sales coach. Prior to joining Clayton & McKervey, Asker was the Director of the Auburn Hills Chamber of Commerce, which was named Michigan Outstanding Chamber of the Year in 2015 under Asker’s leadership.

Asker is active in civic and professional activities, including the Association for Accounting Marketing (AAM), where she serves on the strategic communications committee and on the planning committee for AAM’s Winning is Everything conference. She is also a member of PrimeGlobal’s marketing industry group. Asker holds a Master of Management from Walsh College and a Bachelor of Arts in Public Relations from Wayne State University. She is a resident of Grosse Pointe.

Asker joins Clayton & McKervey colleague Margaret Amsden CPA, on the Crain’s Detroit Business Notable Women lists. In May 2018, Amsden was named to the Notable Women in Finance list. Her profile can be viewed here.

About Clayton & McKervey
Clayton & McKervey is a full-service certified public accounting and business advisory firm helping closely held businesses compete in the global marketplace. The firm is headquartered in metro Detroit and services clients throughout the world. To learn more, visit claytonmckervey.com.

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The JRT Agency Continues Growth with Addition of Veteran Writer and Brand Strategist

The JRT Agency today announced the addition of Loretta Martinez, seasoned writer and brand strategist, to its team.

Martinez brings a multi-faceted scope of journalistic integrity into the areas of marketing, advertising, CRM, SEO, technical, conversational and instructional design. Her 20-year career showcases extensive work developed for the major agencies of Campbell-Ewald, Wunderman Cato Johnson, BBDO, and also client brands including automotive OEMs, Whirlpool, Century 21 and Pizza Hut. Martinez is also a respected brand strategist in the Metro-Detroit advertising community.

“Loretta is one of those versatile players you can put anywhere,” said JRT Chief Creative Officer Terry Ayrault. “Her superior writing skills and strategic thinking bring added value to our team.”

Martinez is the recipient of several industry awards including Detroit Creative Directors Council CADDY Awards, Direct Marketing Association DMAD Awards and TARGET Awards. She is a graduate of the University of Detroit-Mercy.

The JRT Agency is a marketing communications firm that is pioneering an industry revolution as Creative Scientists. Driven by the power of everyday invention, this unique group of talented individuals is known for its strategic, cost-effective solutions to tough client challenges. JRT’s client base ranges across multiple verticals encompassing both B2B and B2C communications. These include, but are not limited to: automotive, energy, food and beverage, historical organizations, and consumer goods.

For more information visit: www.thejrtagency.com.