Integrated Marketing Firm MCCI Sells to Executive Team

Mort Crim Communications, Inc. (MCCI), one of the fastest-growing integrated marketing firms based in Detroit, today announced it has been sold to the company’s executive team. The announcement was made by the outgoing owner, President and CEO Terrence Oprea. Terms of the transaction were not released.

“This is the culmination of years of planning between our executives and me,” Oprea said. “The new ownership team knows virtually every detail of leading, growing and managing this award-winning agency, so I expect a seamless, excellent future for MCCI. I’m thrilled this is happening at a time when we’re experiencing unprecedented client momentum, top-line growth and significant expansion of our downtown Detroit headquarters.”

Purchasing the agency are former Chief Operating Officer and Chief Financial Officer Christopher Heaton, who now leads as CEO of the firm; Senior Vice President Richard Donley, APR, now president; Senior Vice President Todd Haight, now chief strategy officer; and Senior Vice President Jennette Smith Kotila, now chief marketing officer. Oprea will be of counsel to the agency for the short term to aid in transition details.

MCCI boasts more than 40 clients, representing many national and international brands. Industry expertise includes automotive, supply chain, professional services, manufacturing, education, government, healthcare, real estate, association and nonprofit segments. MCCI has continued to expand its integrated capabilities including advertising, branding, creative services, digital media, video production and public relations.

“We admire and respect Terry for his 26 years of leadership since he joined the firm in 1993,” said Heaton, who has been with MCCI for 22 years. “Our agency, founded on the principles of integrity and excellence, is well-positioned in this competitive market to continue the acceleration of our growth and success as we begin this next chapter.”

Heaton said the new ownership team is committed to the firm’s Detroit home and will keep its headquarters in the Murphy-Telegraph Building, located in the heart of the financial district. MCCI also is expanding the footprint of the firm by adding 4,000 square feet of space; a grand opening is expected in the first quarter of 2020. MCCI moved to Detroit in 2014. The firm also has operated an office in Orlando since 2014.

“MCCI’s momentum stems from adding new clients, exceptional talent, as well as introducing new channel offerings,” Donley said. “We’re excited with where we’re headed in 2020 all while delivering ‘Seriously Creative’ service and results for our clients.”

About MCCI
MCCI was founded in 1993 by legendary broadcaster Mort Crim, joined by Post-Newsweek (WDIV-TV) Executive Producer and journalist Terry Oprea. Crim retired in 2008, selling the firm fully at that time to Oprea.

One of the most trusted Michigan-based integrated marketing agencies, MCCI has earned more than 70 awards for strategy, creativity and results. The firm has particular expertise in outcome-centered campaigns. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services.

For more information, visit www.mccicorp.com.
Follow MCCI on Twitter @MCCICorp or Facebook: facebook.com/MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/

Integrated Marketing Firm MCCI Sells to Executive Team

Mort Crim Communications, Inc. (MCCI), one of the fastest-growing integrated marketing firms based in Detroit, today announced it has been sold to the company’s executive team. The announcement was made by the outgoing owner, President and CEO Terrence Oprea. Terms of the transaction were not released.

“This is the culmination of years of planning between our executives and me,” Oprea said. “The new ownership team knows virtually every detail of leading, growing and managing this award-winning agency, so I expect a seamless, excellent future for MCCI. I’m thrilled this is happening at a time when we’re experiencing unprecedented client momentum, top-line growth and significant expansion of our downtown Detroit headquarters.”

Purchasing the agency are former Chief Operating Officer and Chief Financial Officer Christopher Heaton, who now leads as CEO of the firm; Senior Vice President Richard Donley, APR, now president; Senior Vice President Todd Haight, now chief strategy officer; and Senior Vice President Jennette Smith Kotila, now chief marketing officer. Oprea will be of counsel to the agency for the short term to aid in transition details.

MCCI boasts more than 40 clients, representing many national and international brands. Industry expertise includes automotive, supply chain, professional services, manufacturing, education, government, healthcare, real estate, association and nonprofit segments. MCCI has continued to expand its integrated capabilities including advertising, branding, creative services, digital media, video production and public relations.

“We admire and respect Terry for his 26 years of leadership since he joined the firm in 1993,” said Heaton, who has been with MCCI for 22 years. “Our agency, founded on the principles of integrity and excellence, is well-positioned in this competitive market to continue the acceleration of our growth and success as we begin this next chapter.”

Heaton said the new ownership team is committed to the firm’s Detroit home and will keep its headquarters in the Murphy-Telegraph Building, located in the heart of the financial district. MCCI also is expanding the footprint of the firm by adding 4,000 square feet of space; a grand opening is expected in the first quarter of 2020. MCCI moved to Detroit in 2014. The firm also has operated an office in Orlando since 2014.

“MCCI’s momentum stems from adding new clients, exceptional talent, as well as introducing new channel offerings,” Donley said. “We’re excited with where we’re headed in 2020 all while delivering ‘Seriously Creative’ service and results for our clients.”

About MCCI
MCCI was founded in 1993 by legendary broadcaster Mort Crim, joined by Post-Newsweek (WDIV-TV) Executive Producer and journalist Terry Oprea. Crim retired in 2008, selling the firm fully at that time to Oprea.

One of the most trusted Michigan-based integrated marketing agencies, MCCI has earned more than 70 awards for strategy, creativity and results. The firm has particular expertise in outcome-centered campaigns. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services.

For more information, visit www.mccicorp.com.
Follow MCCI on Twitter @MCCICorp or Facebook: facebook.com/MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/

MCCI Adds Talent to Fuel Growth

MCCI Adds Talent to Fuel Growth

DETROIT, Feb. 19, 2018 —MCCI (Mort Crim Communications, Inc.), an award-winning Detroit-based integrated marketing agency, has added five professionals to serve its expanding and growing range of global, national and regional clientele. The new employees have a wide range of skills from communications, public relations, marketing, digital targeting to accounting.

“As our corporate, government, education and not-for-profit segments continue to grow, we’re accelerating our talent investments to attract top-notch leadership, in line with what our clients have grown to expect from our firm,” said Terry Oprea, MCCI president and CEO. “Our portfolio has recently expanded with dynamic new clients including the law firm Honigman, the National Speakers Association (NSA), ZF North America and the Coalition on Temporary Shelter (COTS).

“The new hires will benefit our new client partners and also deliver added expertise to more than 40 other world-class MCCI clients, while further positioning MCCI for more growth in 2019.”

MCCI’s newest hires include:
Carolyn Artman, APR, account director
Michelle Franzen Martin, account director
Ryan Torresan, account director
Paige Blessman, communications executive
Hailey McCartney, business manager

A native Detroiter and Wayne State University public relations alum, MCCI Account Director Carolyn Artman, APR, has more than 20 years of PR experience. She was formerly senior communications manager at Detroit-based Quicken Loans and Rock Ventures. She also marketed the region as media relations manager at the Detroit Metro Convention & Visitors Bureau during Super Bowl XL and the Major League Baseball All-Star Game. She previously did PR for Cranbrook Educational Community in Bloomfield Hills, Mich. and Mackinac State Historic Parks on Mackinac Island, Mich. Most recently, Artman led PR and community relations for the University of Michigan Credit Union in Ann Arbor, Mich.

MCCI Account Director Michelle Franzen Martin has more than 20 years of experience in advertising, PR, content strategy and news media. Her most recent role was director of marketing and communications at University Liggett School in Grosse Pointe Woods, Mich. She previously spent 10 years at Wayne State University as the senior communications officer for alumni relations and editor of the university’s magazine. Martin also worked at Campbell-Ewald Advertising, Franco Public Relations Group and two daily newspapers. She earned a bachelor’s degree in journalism from Wayne State University and a master’s degree in English from Oakland University.

Ryan Torresan, MCCI account director, has 18 years of marketing experience. He was formerly vice president of marketing and public relations at Great Expressions Dental Centers (GEDC), one of the largest dental service organizations in the United States. Prior to GEDC, he worked for more than a decade in marketing management and professional roles within OnStar (GM/Aquent), Kelly Services, Entertainment Publications and J. Walter Thompson. Torresan earned an MBA in management and international business and a bachelor of arts in advertising and marketing communications from Wayne State University.

MCCI Communications Executive and Detroit native Paige Blessman joined MCCI from the Detroit Regional Chamber (DRC), where she worked as engagement coordinator and implemented a retention process for 800-plus member accounts. She was previously the DRC’s digital communications intern and also interned with Sachse Construction through the City of Detroit’s “Grow Detroit’s Young Talent” program. Blessman owns, writes and manages a wellness and positivity blog called The Paige. She has a bachelor’s degree in sociology from the University of Michigan and has three years of experience in online content development and digital marketing.

Hailey McCartney, who has more than five years of accounting experience, joined MCCI as business manager from Crivella & Associates, a CPA firm in Shelby Township, Mich., where she was a staff accountant. She was previously a bookkeeper at MGR Mold in Sterling Heights, Mich., and worked in restaurant management and sales for six years while earning her bachelor’s degree in accounting from Walsh College. McCartney will support complete performance and business transparency with MCCI clients.

About MCCI
Founded 25 years ago, MCCI is one of the fastest-growing integrated marketing agencies based in Detroit, with global, national and regional clients covering energy, education, supply chain, manufacturing, automotive, health care, technology, government, and not-for-profit segments. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services. MCCI has won more than 60 awards for excellence.

For more information, visit www.mccicorp.com

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MCCI Expands PR Team, Names Rosemary Tokatlian as Senior Communications Supervisor

SOUTHFIELD, Mich., November 11, 2013 – Integrated marketing agency MCCI has named Rosemary Tokatlian as a senior communications supervisor as part of the company’s continued growth. She is responsible for strategy and execution of public relations, marketing communications and social media for a number of the firm’s accounts. She reports to Rich Donley, MCCI senior vice president, PR/marketing communications.

“The expansion of our public relations team has been a priority for MCCI as demand has continued to grow for our PR service offerings,” said Terrence Oprea, president and CEO. “As a result, we have made a number of strategic hires in the past few months. Rosemary has been a great addition to the team.”

Most recently, Tokatlian was a business development manager for Detroit-based law firm Honigman Miller Schwartz and Cohn LLP. Prior to this, she was responsible for fundraising communications at Children’s Hospital of Michigan and was the managing editor of the award-winning About Children’s magazine.

Previously, she was the membership director for the Detroit Yacht Club where Tokatlian created a successful media and public relations campaign. She also held various director positions at the Detroit Regional Chamber.

Tokatlian serves as the board secretary for The Lake House, a St. Clair Shores, Mich. non-profit, which provides a safe harbor to support, educate and empower those touched by cancer. She earned a bachelor’s degree from Michigan State University and is a resident of Grosse Pointe Park, Mich.

About MCCI
Founded in 1993 as Mort Crim Communications, Inc., MCCI is an award-winning integrated marketing agency that specializes in PR/media relations, video, web/digital, social media and marketing/advertising. MCCI’s clients represent various industry sectors, including automotive, education, energy, government, health care, nonprofit, supply chain and technology. The firm has offices in Detroit; Southfield, Mich.; and Washington, D.C. For more information, visit www.MCCICorp.com, https://www.facebook.com/MCCICorp or https://twitter.com/MCCICreates.

MCCI (Mort Crim Communications, Inc.) Continues Growth, Names Rich Donley SVP, PR/Marcom

MCCI Names Seasoned Public Relations Executive Rich Donley as SVP, PR/Marketing Communications

SOUTHFIELD, Mich., May 6, 2013 — As part of its continued growth, integrated marketing agency MCCI has named Rich Donley, APR, as senior vice president, PR/marketing communications. In this newly created position, he will be responsible for managing the company’s public relations, marketing communications and social media portfolio, as well as developing new business. Donley will report to MCCI President and CEO Terrence Oprea.

“I have known Rich for 25 years, initially as an intern at WDIV-TV in Detroit, and I am delighted to be working with him again as part of our talented and expanding MCCI team,” Oprea said. “Rich has an outstanding work ethic and solid expertise in public relations, marketing communications and executive training gained from decades of experience assisting companies to boost their business, improve their messaging and enhance their communications skills.”

Most recently, Donley was a vice president at Airfoil, where he managed a diversified, profitable account portfolio of key clients, including Faurecia, NVIDIA, Delphi and FordDirect. He had responsibility for strategy, execution, budgeting, metrics, growth and client satisfaction. Prior to this, he was vice president and partner at Bianchi Public Relations where, for 12 years, he oversaw several of the agency’s accounts and was responsible for new business initiatives. Donley is a former journalist who served as a news editor for Monday Morning Newspapers (Tech Center News and Detroit Auto Scene).

Accredited in public relations (APR) by the Public Relations Society of America, Donley was the 2010 PRSA Detroit Chapter president. He is a founding member of the Detroit Regional Chamber’s PR/Marketing Advisory Council, a member of the OESA Automotive Public Relations Council and is active in school/church functions, including serving as committee chair of major fundraisers.

Donley graduated cum laude from Wayne State University in Detroit with a bachelor’s degree, majoring in both journalism and radio/TV. He is a native Detroiter and currently resides in Royal Oak, Mich.

About MCCI
Founded in 1993 as Mort Crim Communications, Inc., MCCI is an award-winning integrated marketing agency that specializes in PR/media relations, video, web/digital, social media and marketing/advertising. MCCI’s clients represent various industries, including automotive, education, energy, government, health care, nonprofit, supply chain and technology. The firm has offices in Detroit; Southfield, Mich.; and Washington, D.C. For more information, visit www.MCCICorp.com, https://www.facebook.com/MCCICorp or https://twitter.com/MCCICreates.

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