Growing With Detroit – Giffels Webster Celebrates 25 Years Downtown

Growing With Detroit – Giffels Webster Celebrates 25 Years Downtown
August 25th, 2020
Consulting firm plays integral role with those leading the city’s revitalization

Giffels Webster Celebrates 25 Years in Detroit
DETROIT, Aug. 25, 2020 – Giffels Webster, a Detroit-headquartered consulting firm, is celebrating its 25th anniversary in the city this month. The firm has provided a broad scope of civil engineering, surveying, planning, GIS and landscape architectural services. They are dedicated to the revitalization of the city and improving overall quality of life, as well as actively involved in community service and volunteerism.

“We’re proud to have played a role, working side by side with the city’s visionaries, leaders and residents, in the remarkable rebirth that the City of Detroit has experienced over the past 25 years,” said Scott Clein, P.E. LEED, AP, president of Giffels Webster. “During that period, we have become a part of the community we serve and remain passionate about making it a better place for all Detroiters.”

Giffels Webster’s move to Detroit was fueled by the opportunity to work amongst the community it serves. The firm’s growing range of services has helped the city rejuvenate private buildings and public spaces through a mix of traditional surveying and engineering services, as well as newer technologies like laser scanning and drone mapping to preserve and update historical buildings and sites. Giffels Webster has also been instrumental in major Detroit initiatives, such as the city’ non-motorized transportation network, which boasts over 170 miles of bike lanes throughout the city.

Giffels Webster – Beacon Park
Shown: Beacon Park in Downtown Detroit
Key Detroit projects and places impacted by Giffels Webster’s expertise include:

Little Caesars Arena
Detroit East Riverfront Framework Plan
Campus Martius
Henry Ford Health Systems South Campus
Comerica Park and Ford Field
Dozens of Residential Developments in Capital Park, Midtown and the CBD
Foundation Hotel
Beacon Park
Orleans Landing
Baltimore Station
Detroit Police Athletic League
Wayne County Justice Complex
Partnering with communities, municipalities and the private sector, Giffels Webster provides innovative solutions to everyday problems. The firm designed Michigan’s first protected bike lane on East Jefferson, which fits their “complete streets” model, where roadways are accessible to pedestrians and bicyclists in addition to motor vehicles.

Giffels Webster has received three consecutive Top Workplaces awards from the Detroit Free Press, crediting their shared vision, known as “True North,” a guiding influence which draws inspiration from their surveying roots. “Each day, our team comes together to make a difference,” says Scott Clein. “We aspire to improve ourselves, our work, our company and our community a little bit every day. It’s exciting to think about what the next quarter century will bring in the Motor City.” The firm sponsors and participates in many education-based and volunteer activities throughout each year, including Game On Cancer, Adopt-A-Highway, Tour De Troit and Life Remodeled.

About Giffels Webster

Giffels Webster is a collection of people – civil engineers, landscape architects, planners, surveyors and GIS specialists – who choose every day to make communities better. The Michigan-based firm helps public, private and institutional clients throughout the United States with their planning, land development and infrastructure needs.

Since its inception in 1952, Giffels Webster has evolved to offer a broad scope of services centered on helping clients achieve their project or programming goals, including civil engineering, municipal consulting, planning, land development consulting, landscape architecture, traffic engineering, surveying and GIS consulting. For more information, visit giffelswebster.com.

Foster Swift Launches Elder Law Blog

May has been known as Senior Citizens month since 1963 when it was declared so by President Kennedy and is also recognized as National Elder Law Month by The National Academy of Elder Law Attorneys. Attorneys that practice elder law focus on issues concerning seniors including estate planning, wills and caring arrangements among others.

By 2030, nearly 20 percent of the U.S. population will be age 65 or older, according to the U.S. Census Bureau. To help with the growing number of people that need assistance in this age range, the law firm of Foster Swift Collins & Smith, PC has launched its elder law blog. The goal of this blog is to address the most common legal questions people have or will have in a practical yet compassionate way.

Foster Swift elder law and estate planning attorneys Nicolas Camargo, Matthew Fedor and Trevor Weston will provide readers with relevant information on the wide range of legal issues facing seniors. “We deal with sensitive family situations every day, and realize how difficult they can be” Fedor stated.

“We want to be a resource, advising clients on life, aging and protecting their loved ones, while also understanding the individual’s legal needs. Whether they are planning for the future or in a current crisis, we offer counsel and solutions to help them through the challenges of helping aging family members. Our office is much more than a place where legal documents are prepared. It is also a place where seniors and their families are heard and connections are made, all while providing a “big picture” solution to the challenges of aging.”

When it comes to planning for yours and your family’s future, being proactive is better than being reactive. Visit mielderlawblog.com regularly for more posts and learn how Foster Swift attorneys can help you to stop worrying and start living.

Attorney Howard Named to Novi Planning Commission

Foster Swift attorney Katila Howard was recently appointed to the Planning Commission for the City of Novi. Her term will last from January 2018 until June 2019.

Made up of seven members appointed by the Mayor with the approval of the City Council, the Planning Commission reviews and approves site plans and special land use permits for new commercial and residential development for the City. The Commission may also make recommendations to the City Council in regards to rezoning applications and proposed amendments to the Zoning Ordinance.

Katila is a member of her firm’s Business & Corporate practice group where she practices employee benefits matters, ERISA, 409A and Internal Revenue Code compliance matters. Additionally she also works with both tax exempt organizations and nonprofits.

5 Keys to Building a Solid Digital Marketing Strategy

By Robert Courtney Collins
Founder
Robert Courtney & Associates – A Boutique Branding Agency

This post is part of the Digital Marketing Boot Camp series, a new set of blog posts across different mediums designed to provide intel to people and companies looking to improve their digital marketing strategy.

Having a digital marketing strategy is paramount to survival in today’s business climate. While many people use social media platforms daily, very few understand how to leverage these platforms and reach maximum potential. Sometimes a strategy may appear to be effective, but without exercising certain building blocks you’ll likely find your strategy breaking down. Here are 5 principles every digital strategist must use to build a solid foundation and launch a successful marketing campaign.

1. Identify Key Channels

Everybody should have a primary platform and a secondary platform that’s properly maintained every day. Depending on your industry it’s very important to pick the platform that matches your audience best. If you’re in an industry that produces great visuals you will want to use Instagram. If you’re attempting to reach a younger audience, you will want to use Snapchat. Facebook should be everyone’s primary or secondary platform because of its reach and amount of active users.

2. Create Quality Content

Never shortchange your prospective audience with content that isn’t the best quality you can produce. Whether it’s photos or videos the quality of your content speaks to who you are as a brand. Content should also be informative or creative to make your brand stand above your competition.


MORE: Hear more about building up your digital marketing strategy at the Digital Marketing Boot Camp, Feb. 15.


3. Don’t Sell, Be Authentic

Traditional business practices have conditioned us to do the hard sell and pitch our product. But, with good planning, research and a service or product you believe in you can be authentic and let the selling happen naturally. Communicate your core message properly, passionately and precisely and nobody will be wondering what you’re selling or if you’re selling — they’ll be thinking about buying.

4. Establish Brand Consistency

Brand consistency is about making sure your name, logo, tag line and hashtags stay uniform across all digital platforms. Because the digital landscape is filled with different mediums, platforms, and networks bombarding millions of people every day the most effective companies know there’s an amazing power to connect consumers to a brand when marketing campaigns are easily identifiable and connectivity strategies are consistent. A digital marketing strategist would do well to examine all social platforms connected to a business to make sure brand consistency is in tack.

5. Be an Expert in Your Field

Being an expert means you not only have a deep knowledge of your own business, consumer needs and industry trends but that you are constantly analyzing your competition. When building your own marketing plan it’s essential to know what your competition is doing so you can decide exactly where to channel your digital marketing resources. The best digital strategies are often directly connected to the most well researched, and educated ideas.

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