Integrated Marketing Firm MCCI Sells to Executive Team

Mort Crim Communications, Inc. (MCCI), one of the fastest-growing integrated marketing firms based in Detroit, today announced it has been sold to the company’s executive team. The announcement was made by the outgoing owner, President and CEO Terrence Oprea. Terms of the transaction were not released.

“This is the culmination of years of planning between our executives and me,” Oprea said. “The new ownership team knows virtually every detail of leading, growing and managing this award-winning agency, so I expect a seamless, excellent future for MCCI. I’m thrilled this is happening at a time when we’re experiencing unprecedented client momentum, top-line growth and significant expansion of our downtown Detroit headquarters.”

Purchasing the agency are former Chief Operating Officer and Chief Financial Officer Christopher Heaton, who now leads as CEO of the firm; Senior Vice President Richard Donley, APR, now president; Senior Vice President Todd Haight, now chief strategy officer; and Senior Vice President Jennette Smith Kotila, now chief marketing officer. Oprea will be of counsel to the agency for the short term to aid in transition details.

MCCI boasts more than 40 clients, representing many national and international brands. Industry expertise includes automotive, supply chain, professional services, manufacturing, education, government, healthcare, real estate, association and nonprofit segments. MCCI has continued to expand its integrated capabilities including advertising, branding, creative services, digital media, video production and public relations.

“We admire and respect Terry for his 26 years of leadership since he joined the firm in 1993,” said Heaton, who has been with MCCI for 22 years. “Our agency, founded on the principles of integrity and excellence, is well-positioned in this competitive market to continue the acceleration of our growth and success as we begin this next chapter.”

Heaton said the new ownership team is committed to the firm’s Detroit home and will keep its headquarters in the Murphy-Telegraph Building, located in the heart of the financial district. MCCI also is expanding the footprint of the firm by adding 4,000 square feet of space; a grand opening is expected in the first quarter of 2020. MCCI moved to Detroit in 2014. The firm also has operated an office in Orlando since 2014.

“MCCI’s momentum stems from adding new clients, exceptional talent, as well as introducing new channel offerings,” Donley said. “We’re excited with where we’re headed in 2020 all while delivering ‘Seriously Creative’ service and results for our clients.”

About MCCI
MCCI was founded in 1993 by legendary broadcaster Mort Crim, joined by Post-Newsweek (WDIV-TV) Executive Producer and journalist Terry Oprea. Crim retired in 2008, selling the firm fully at that time to Oprea.

One of the most trusted Michigan-based integrated marketing agencies, MCCI has earned more than 70 awards for strategy, creativity and results. The firm has particular expertise in outcome-centered campaigns. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services.

For more information, visit www.mccicorp.com.
Follow MCCI on Twitter @MCCICorp or Facebook: facebook.com/MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/

Integrated Marketing Firm MCCI Sells to Executive Team

Mort Crim Communications, Inc. (MCCI), one of the fastest-growing integrated marketing firms based in Detroit, today announced it has been sold to the company’s executive team. The announcement was made by the outgoing owner, President and CEO Terrence Oprea. Terms of the transaction were not released.

“This is the culmination of years of planning between our executives and me,” Oprea said. “The new ownership team knows virtually every detail of leading, growing and managing this award-winning agency, so I expect a seamless, excellent future for MCCI. I’m thrilled this is happening at a time when we’re experiencing unprecedented client momentum, top-line growth and significant expansion of our downtown Detroit headquarters.”

Purchasing the agency are former Chief Operating Officer and Chief Financial Officer Christopher Heaton, who now leads as CEO of the firm; Senior Vice President Richard Donley, APR, now president; Senior Vice President Todd Haight, now chief strategy officer; and Senior Vice President Jennette Smith Kotila, now chief marketing officer. Oprea will be of counsel to the agency for the short term to aid in transition details.

MCCI boasts more than 40 clients, representing many national and international brands. Industry expertise includes automotive, supply chain, professional services, manufacturing, education, government, healthcare, real estate, association and nonprofit segments. MCCI has continued to expand its integrated capabilities including advertising, branding, creative services, digital media, video production and public relations.

“We admire and respect Terry for his 26 years of leadership since he joined the firm in 1993,” said Heaton, who has been with MCCI for 22 years. “Our agency, founded on the principles of integrity and excellence, is well-positioned in this competitive market to continue the acceleration of our growth and success as we begin this next chapter.”

Heaton said the new ownership team is committed to the firm’s Detroit home and will keep its headquarters in the Murphy-Telegraph Building, located in the heart of the financial district. MCCI also is expanding the footprint of the firm by adding 4,000 square feet of space; a grand opening is expected in the first quarter of 2020. MCCI moved to Detroit in 2014. The firm also has operated an office in Orlando since 2014.

“MCCI’s momentum stems from adding new clients, exceptional talent, as well as introducing new channel offerings,” Donley said. “We’re excited with where we’re headed in 2020 all while delivering ‘Seriously Creative’ service and results for our clients.”

About MCCI
MCCI was founded in 1993 by legendary broadcaster Mort Crim, joined by Post-Newsweek (WDIV-TV) Executive Producer and journalist Terry Oprea. Crim retired in 2008, selling the firm fully at that time to Oprea.

One of the most trusted Michigan-based integrated marketing agencies, MCCI has earned more than 70 awards for strategy, creativity and results. The firm has particular expertise in outcome-centered campaigns. MCCI specializes in brand marketing and marketing services; public and media relations; video production; advertising and creative services; web design and development; digital, social and content marketing; coaching and training; and event services.

For more information, visit www.mccicorp.com.
Follow MCCI on Twitter @MCCICorp or Facebook: facebook.com/MCCICorp
Follow MCCI on LinkedIn at linkedin.com/company/mort-crim-communications/

MCCI (Mort Crim Communications, Inc.) Continues Growth, Names Rich Donley SVP, PR/Marcom

MCCI Names Seasoned Public Relations Executive Rich Donley as SVP, PR/Marketing Communications

SOUTHFIELD, Mich., May 6, 2013 — As part of its continued growth, integrated marketing agency MCCI has named Rich Donley, APR, as senior vice president, PR/marketing communications. In this newly created position, he will be responsible for managing the company’s public relations, marketing communications and social media portfolio, as well as developing new business. Donley will report to MCCI President and CEO Terrence Oprea.

“I have known Rich for 25 years, initially as an intern at WDIV-TV in Detroit, and I am delighted to be working with him again as part of our talented and expanding MCCI team,” Oprea said. “Rich has an outstanding work ethic and solid expertise in public relations, marketing communications and executive training gained from decades of experience assisting companies to boost their business, improve their messaging and enhance their communications skills.”

Most recently, Donley was a vice president at Airfoil, where he managed a diversified, profitable account portfolio of key clients, including Faurecia, NVIDIA, Delphi and FordDirect. He had responsibility for strategy, execution, budgeting, metrics, growth and client satisfaction. Prior to this, he was vice president and partner at Bianchi Public Relations where, for 12 years, he oversaw several of the agency’s accounts and was responsible for new business initiatives. Donley is a former journalist who served as a news editor for Monday Morning Newspapers (Tech Center News and Detroit Auto Scene).

Accredited in public relations (APR) by the Public Relations Society of America, Donley was the 2010 PRSA Detroit Chapter president. He is a founding member of the Detroit Regional Chamber’s PR/Marketing Advisory Council, a member of the OESA Automotive Public Relations Council and is active in school/church functions, including serving as committee chair of major fundraisers.

Donley graduated cum laude from Wayne State University in Detroit with a bachelor’s degree, majoring in both journalism and radio/TV. He is a native Detroiter and currently resides in Royal Oak, Mich.

About MCCI
Founded in 1993 as Mort Crim Communications, Inc., MCCI is an award-winning integrated marketing agency that specializes in PR/media relations, video, web/digital, social media and marketing/advertising. MCCI’s clients represent various industries, including automotive, education, energy, government, health care, nonprofit, supply chain and technology. The firm has offices in Detroit; Southfield, Mich.; and Washington, D.C. For more information, visit www.MCCICorp.com, https://www.facebook.com/MCCICorp or https://twitter.com/MCCICreates.

# # #