Howes: Michigan’s automakers compete for self-driving lead

March 22, 2019

The Detroit News

Daniel Howes


“Rooted in a century of design engineering and manufacturing expertise, Michigan is leading the automotive industry’s evolution from traditional manufacturer to the research, testing, and deployment of next-generation mobility technology,” says a report to be released Tuesday by the Detroit Regional Chamber’s MICHauto unit.

“From key public-private partnerships to being nationally competitive in mobility-related patents, Michigan is the place for testing and deployment of connected, automated, and electric vehicles. Within the next 30 years, fully autonomous vehicles will be commonplace on roadways across the United States.”

Michigan is ranked No. 1 in connected vehicle projects funded by the U.S. Department of Transportation. Business annually funds $12 billion in automotive research and development across the state. Michigan-based auto plants last year assembled 17 percent of all the vehicles built in the United States. More than 500 miles of roadway are ready for testing connected vehicles.

The trends are likely to accelerate, quickly, as automakers and major suppliers amp spending on electrification. Over the next decade, says Jim Tobin, chief marketing officer of Magna International Inc., automakers and suppliers are expected to invest $300 billion on electrification, up from just $90 billion a year ago.

“There’s still a lot of unknowns,” he said in an interview in advance of MICHauto’s annual meeting Tuesday, adding that when the technology will “hit mainstream” in the U.S. market ranks among the biggest uncertainties. “The China market by far will be the biggest consumer of battery-electric vehicles near-term.”

View the full article here

Developing IP in evolving autonomous vehicle market demands thorough understanding of FRAND commitments

Emerging technologies continue to infiltrate cars, and notably autonomous vehicles, making them increasingly complex, intelligent and connected. This outgrowth calls for the industry’s standard-setting bodies to strike a balance between the intellectual property rights driving these standards and the benefits derived from others’ needs to utilize them, according to Jon Beaupré, a shareholder in the Ann Arbor office of Brinks, Gilson & Lione, one of the largest intellectual property law firms in the U.S.

One customary approach is the use of a licensing obligation that is fair, reasonable and non-discriminatory or “FRAND,” also known as “RAND” (reasonable and non-discriminatory). Under FRAND terms, the standard-setting bodies may require their members to provide benefits such as agreeing to grant licenses or disclose intellectual property rights.

Companies that enter into FRAND commitments often do so through membership or participation in standard-setting organizations (“SSOs”), which are organizations that develop technical standards for all adopting parties in a particular field. For example, SSO members often indicate their willingness to allow their particular platform, technology, or product to be available for licensing, which in turn, enables widespread adoption in the marketplace.

“Businesses often consent to FRAND-type commitments for their reciprocal terms and the fact that the benefits may outweigh the value of the intellectual property disclosure in the long run,” Beaupré said. “Also, many businesses realize that consenting to these commitments is the price of admission for being a member of a standard-setting organization.”

“In the case of autonomous vehicles, the multitude of new technologies that have to interface with each other, as well as the numerous parties involved in the operation, has brought renewed interest and scrutiny to FRAND,” Beaupré said.

Before jumping into a FRAND commitment, Beaupré advises businesses to carefully consider all legal implications involved in doing so. Besides licensing, other factors to bear in mind include:
• Patent Portfolio Management: Patents can add to the overall value of a growing company and should be taken into account when setting business and financial strategy.
• Escalation of FRAND Litigation: Recent litigation over FRAND patent royalties has some experts asking whether FRAND is effective.
• Antitrust Compliance: Issues may include attempts to set prices or financial terms or activity that blocks new market entrants or suppresses competition.
• Software Licensing: Copyrights and legalities regarding the creation, use and licensing of software have a growing role in new vehicles technologies, and therefore, must be carefully managed.

“Businesses that proactively manage the legal implications of FRAND within a changing automotive industry will be best positioned to take advantage of these new developments,” Beaupré concludes.

Brinks Gilson & Lione

The attorneys, scientific advisors and patent agents at Brinks Gilson & Lione focus their practice in the field of intellectual property, making Brinks one of the largest intellectual property law firms in the U.S. Clients around the world rely on Brinks to help them protect and enforce their intellectual property rights. Brinks attorneys provide counseling in all aspects of patent, trademark, unfair competition, trade secret and copyright law.

More information is available at