Brooks Kushman Shareholder Discusses Joint Development Agreements In Crain’s Detroit Business

Brooks Kushman Shareholder Marc Malooley was featured in Crain’s Detroit Business’ March 21, 2016 article, “Joint development agreements smooth way for auto tech partnerships.”

In the article, Malooley discusses that automakers are partnering with smaller start-ups to advance technology at a faster pace.

“In some cases, it doesn’t matter if the company is bigger or smaller, because they have a technology the automakers can’t replicate in house or get elsewhere,” Malooley said in the article. “Now, the relationship is not so one-sided.”

Malooley has nearly 20 years of intellectual property (IP) experience, focusing on a variety of IP matters including patents, trade secrets and IP license agreements. He represents clients ranging from Fortune 100 companies to sole inventors, and assists them in all aspects of IP protection. He holds a Juris Doctor from Indiana University, Masters of Science in Mechanical Engineering from the University of Michigan and Bachelor of Science in Mechanical Engineering from Wayne State University.

Brooks Kushman Hosts Intellectual Property Panel at Accelerate Michigan Innovation Competition

Southfield, Mich. – To help start-up companies understand the importance and value of intellectual property (IP), Brooks Kushman Shareholder Sangeeta Shah will host an IP panel at the Accelerate Michigan Innovation Competition, which the firm is also sponsoring.

The panel will take place on November 5, 2015 at 1:00 p.m. Ms. Shah will lead a panel of Metro Detroit technology and start-up leaders in a discussion on the growth of technology companies and start-ups in the region.

“We had a great turn out at our panel last year,” said Ms. Shah. “We’re looking forward to assisting this year’s companies with any questions they have regarding intellectual property. The Accelerate Michigan Innovation Competition provides such a fantastic opportunity for these businesses, we’re happy to give them all of the advice we have to offer.”

Ms. Shah is Brooks Kushman’s co-chair of post-grant proceedings and chief diversity officer. Her practice is primarily focused on post-grant challenges and patent opinions. She represents several Fortune 500 clients for whom she provides strategic counseling and guidance on their global IP portfolios. She is frequently called upon to counsel clients in developing best practices and strategic planning of their patent portfolios, including writing successful patent applications in complex and novel situations, in anticipation of possible future litigation. She works closely with clients from the earliest stages of their technical development, offering valuable advice about how to protect their inventions and new ideas in view of their business strategies.

The Accelerate Michigan Innovation Competition is an international business competition designed to highlight Michigan as a robust and vibrant venue for innovation and business opportunity. The competition honors the best and brightest early-stage entrepreneurs and rewards them with more than $1 million in cash and in-kind prizes. The event takes place Nov. 4 to Nov. 6 in Detroit. For more information about the competition, visit

About Brooks Kushman:
Brooks Kushman is a leading intellectual property (IP) and technology law firm with offices in Michigan and California, and represents clients nationally and internationally with respect to protection, enforcement and monetization of IP, including patents, trademarks, copyrights and trade secrets. The firm has more than 90 intellectual property professionals specializing in various technical disciplines, and has a reputation for providing leading IP counseling with a focus on the business objectives of their clients.

Brooks Kushman counts a number of Fortune 100 companies across a variety of industries among its clients. The firm is also recognized by leading legal publications and rankings, including Corporate Counsel magazine, U.S. News & World Report, Law360, Intellectual Asset Management, Managing Intellectual Property, and Intellectual Property Today. For more information, please visit

Plante Moran and Automation Alley to host Toast + Tech Talk series

Southfield, Mich. – June 18, 2014 – Plante Moran, one of the nation’s largest certified public accounting and business advisory firms, has announced it will host a four-part breakfast series with Automation Alley entitled ‘Toast + Tech Talk’. The series will focus on business topics related to the technology industry to help growing companies develop the framework and tools necessary to continue to compete and be successful in the space.

“Growing technology companies are usually led by entrepreneurs who have an abundance of good ideas and the drive to realize them,” Brian Langham, partner and co-leader of Plante Moran’s technology consulting practice said. “However, these dynamic companies face tremendous competition and sustaining growth requires a combination of tech savvy and strong business skills. This series with Automation Alley will help technology-focused organizations break through business and talent barriers to position themselves for success.”

Cynthia Hutchison, Automation Alley director of member relations, said the organization is pleased to partner with Plante Moran to bring value to its members.

“We have a multitude of promising tech companies looking for broad business insight from industry experts,” Hutchison said. “Plante Moran’s track record as a business advisor to the technology industry makes them the perfect partner to lead this series.”

Each session will feature a strolling breakfast, networking and a panel discussion with varying industry experts.

• Tuesday, July 29: Business Basics for Growing Firms – What you need to know to succeed
7:45 a.m. – 9:45 a.m.
Location: Plante Moran’s Detroit office – 1098 Woodward Ave., Detroit
Panelists: Plante Moran and Honigman

• Tuesday, Aug. 26: Surefire Ways to Attract, Retain and Motivate Talent
7:45 a.m. – 9:45 a.m.
Location: Detroit Athletic Club – 241 Madison Ave., Detroit
Panelists: Strategic Staffing Solutions

• Tuesday, Sept. 23: Driving Growth and Delivering Value – Strategies to Maximize your Firm’s Worth
7:45 a.m. – 9:45 a.m.
Location: Plante Moran’s Detroit office – 1098 Woodward Ave., Detroit
Panelists: Detroit Venture Partners, Hitachi Business Finance, Silicon Valley Bank

• Tuesday, Oct. 28: Grow from Entrepreneur to Strategic Business Leader
7:45 a.m. – 9:45 a.m.
Location: Grand Circus Detroit – 1570 Woodward Ave., Detroit
Panelists: Clark Hill, Inforum, Michigan State University Broad College of Business, Institute for Entrepreneurship & Innovation

To register for Toast + Tech Talk series, please email

About Automation Alley
Automation Alley is a technology business association and business accelerator dedicated to growing the economy of Southeast Michigan and enhancing the region’s reputation around the world. Automation Alley offers talent and business development programs and services to tech-focused businesses of all sizes — from startups to large corporations — to help them grow and prosper. Learn more at

About Plante Moran
Celebrating its 90th anniversary in 2014, Plante Moran ( is one of the country’s largest certified public accounting and business advisory firms, providing clients with tax, audit, risk management, financial, technology, business consulting and wealth management services. Plante Moran has 22 offices and a staff of more than 2,000 professionals throughout Michigan, Ohio and Illinois, with international offices in Shanghai; Monterrey, Mexico; and Mumbai, India. Plante Moran has been recognized by a number of organizations, including FORTUNE magazine, as one of the country’s best places to work.


Brinks Hofer Gilson & Lione Offers New Edition of Primer on the ABCs of IP Law

ANN ARBOR – June 5, 2013 – Brinks Hofer Gilson & Lione, one of the largest intellectual property law firms in the U.S., announces the publication of the third edition of its intellectual property law primer, The Basic Principles of Intellectual Property Law. The primer was originally published in 2006 and has since been updated to reflect recent court decisions and changes in intellectual property as a result of the America Invents Act of 2011 (“Patent Reform”).

The principal author of The Basic Principles of Intellectual Property Law is Steven L. Oberholtzer, managing partner of the Ann Arbor office of Brinks and a member of the firm’s board of directors.

Oberholtzer focuses his practice on patent and trademark counseling, corporate intellectual property policy development and administration, technology licensing, joint development and joint venture relationship agreements. He has extensive experience and expertise in the intellectual property legal issues of the automotive industry and a lifelong interest in the industry and its products. Oberholtzer has acted as primary outside counsel for a number of Tier 1 and lower Tier suppliers and these engagements included worldwide responsibility for all intellectual property issues. He has significant experience in technology areas including medical devices, lasers, fiber optics, optical devices and heavy industrial equipment. In addition, he has acted as trial counsel in a number of patent infringement litigation cases.

“Intellectual property issues have always been important in the business world, but perhaps never more so than they are today,” said Oberholtzer. “Virtually everyone in the commercial world interacts with intellectual property issues, but is seldom aware of such matters. In fact, individuals encounter at least 1,500 trademarks daily and up to 30,000 in the supermarket.”

While IP law can be complex, The Basic Principles of Intellectual Property Law primer provides general information within the four categories of intellectual property law: patents, copyrights, trademarks and trade secrets. Also covered in the primer are contract law and intellectual property protection and defense because, while intellectual property is considered intangible, it is still property in the truest sense and thus gives rise to legal rights, duties and consequences.

“Information in the primer will provide readers the ability to identify intellectual property assets and undertake protective measures,” explains Oberholtzer. “A lack of understanding in the arena of intellectual property has proven costly to numerous individuals and companies.”

In addition to Oberholtzer, contributing authors of the primer include the following attorneys from Brinks’ Michigan offices: William R. Boudreaux, Kelly K. Burris, Robert K. Fergan, Eric J. Sosenko and Michael N. Spink. Authors from other offices include Jennifer L. Fox, William H. Frankel, Mary M. Squyres and Katherine L. Tabor.

The Basic Principles of Intellectual Property Law is available at no charge by visiting the Brinks website.

Brinks Hofer Gilson & Lione
Brinks has more than 160 attorneys, scientific advisors and patent agents who specialize in intellectual property, making it one of the largest intellectual property law firms in the U.S. Clients around the world use Brinks to help them identify, protect, manage and enforce their intellectual property. Brinks lawyers provide expertise in all aspects of patent, trademark, unfair competition, trade secret and copyright law. The Brinks team includes lawyers with advanced degrees in all fields of technology and science. Brinks has offices in Ann Arbor, Detroit, Chicago, Washington, D.C., Research Triangle Park, N.C., Salt Lake City and Indianapolis. More information is available at


Brinks New IP Tool Kit Now Available for Start-Ups, Entrepreneurs and Established Companies

ANN ARBOR –February 25, 2013 – Brinks Hofer Gilson & Lione, one of the largest intellectual property law firms in the U.S., announces the availability of its new “IP Tool Kit,” a resource binder of information for dealing with routine intellectual property legal matters including IP agreements, IP policies and procedures for companies, copyrights, trademarks, trade secrets and IP for information technology and social media. The IP Tool Kit project was overseen by Steven L. Oberholtzer, Managing Partner of Brinks’ Ann Arbor office and a member of the firm’s Board of Directors. He is also the author of the firm’s IP primer, an introduction to the basics of intellectual property law, now in its third printing.

“Intellectual property issues arise regularly in business. Unfortunately, if intellectual property matters are not addressed properly, a permanent loss of property rights can result,” explained Oberholtzer. “Steps can be taken early to avoid pitfalls and provide maximum protection for these assets. While IP legal counsel can assist at an early stage, we understand that it is not always practical to engage them at every stage. The Brinks IP Tool Kit is a resource for reference and information purposes to help young companies and even established ones identify and address important IP issues early.”

The Brinks IP Tool Kit is geared to entrepreneurs and start-ups. In addition, small companies and large companies that have an infrastructure for handling intellectual property matters will find this new resource helpful. To learn more about obtaining a Brinks IP Tool Kit, please contact Alison Rifkin toll free at 866-222-0112.

Brinks Hofer Gilson & Lione has been servicing the needs of entrepreneurs and companies with their intellectual property legal needs since 1917. It is the largest firm in the Midwest dedicated exclusively to patents, copyrights, trademarks, trade secrets, related agreements and litigation.

Brinks Hofer Gilson & Lione
Brinks has more than 160 attorneys, scientific advisors and patent agents who specialize in intellectual property, making it one of the largest intellectual property law firms in the U.S. Clients around the world use Brinks to help them identify, protect, manage and enforce their intellectual property. Brinks lawyers provide expertise in all aspects of patent, trademark, unfair competition, trade secret and copyright law. The Brinks team includes lawyers with bachelors and advanced degrees in all fields of technology and science. Brinks has offices in Ann Arbor, Chicago, Detroit, Indianapolis, Research Triangle Park, Salt Lake City, and Washington, D.C. More information is available at

New Year, New Way To Buy CardStar Application makes buying local easier than ever

Royal Oak, MI – Need one more reason to celebrate 2013? Make this year’s resolution the most attainable one yet by downloading the BuyMichLocal mobile phone application on CardStar. Save money and time while supporting local businesses to foster a successful and celebratory new year.

“This loyalty app is a tremendous value to our clients and it allows us to add a mobile layer to our marketing packages,” said Michael Sacha, Founder of, a new search engine specifically for Michigan-based businesses. recently joined CardStar, a free mobile phone application that electronically holds all loyalty card programs. Instead of carrying around multiple physical cards, CardStar allows consumers to put all of their cards into one virtual place. According to the Nielson Social Media Report of 2012, mobile application use grew by 85% since 2011. has now joined that growing force, making it even easier to buy with Michigan in mind.

Made a New Year’s resolution to save more money? Done. One component of the BuyMichLocal mobile app includes the Daily Deals, electronic coupons for Michigan-based businesses. Consumers can now buy and use their Daily Deals through right from their mobile devices.

“Many mom and pop shops will never have a mobile app of their own,” says Sacha, “the BuyMichLocal Loyalty App through Cardstar makes it easier for small business owners to feature their products on a competitive platform.”

Looking for one resolution to keep this year? Make it your mission for 2013 to support the local Michigan economy and promote growth in small businesses. makes this New Year’s resolution possible by allowing you to search, find and utilize the businesses around you right from your mobile devices.