Metro Detroit businesses shifting culture, workspaces to attract younger talent
By Daniel A. Washington
With a proven track record of innovation and career advancement, the region’s auto industry, suppliers and service providers are becoming leading destinations for millennial talent.
Companies such as Lear Corp., TI Automotive, P3 and Tweddle Group have invested greatly in Southeast Michigan and are leading the way in reinventing themselves to appeal to a new generation.
“Design and creative talent is exceptional in Detroit and the opening of the Lear Innovation Center will help us gain a competitive advantage within the industry,” said Dave McNulty, vice president of human resources and global talent acquisition at Lear, regarding the recent $10 million investment in Detroit’s Capitol Park.
Creating a place and space dedicated solely to creativity, the Innovation Center will focus on next-generation automotive battery charging, seating designs and technology integration and non-automotive projects for clients such as Shinola, Nike, Under Armour and New Balance.
The Southfield-based global supplier of automotive seating and electrical systems’ latest investment is just one of the many examples that auto suppliers and service providers are taking to retain a competitive edge ahead of others seeking to poach talent.
“We love metro Detroit because it is a talent-rich area and is where grit and ability go hand-in-hand, which results in a pool of local people who have the vision to see the future and the guts to get us there,” said Paul Arnegard, vice president of creative services at Tweddle Group.
Tweddle’s new office, focused on connected car software in downtown Detroit, is currently home to more than 30 employees. The 65-year-old automotive communications and publishing firm has plans to add up to 20 more employees in the upcoming year.
“Tweddle Group isn’t going anywhere,” said Arnegard about the company’s commitment to Detroit and the region. “Our focus is on creating a culture where millennials want to be.”
Simply put, Michigan and the region is a proven testing ground for millennial talent looking to develop and contribute to an emerging field of connected mobility and technology.
P3’s new facility in Southfield serves as the company’s automotive headquarters in the Americas and includes open collaboration spaces and a 10-car, full-vehicle workshop with prototyping capabilities.
The center also houses multiple labs to provide cutting-edge insights on connectivity, autonomous vehicles, eMobility, cybersecurity and other in-vehicle telematics and mobility solutions.
“In a time when top talent is in high demand, P3 realizes the need to set ourselves apart from all of the competition,” said LaToya Palmer, head of human resources and legal at P3.
Palmer expressed P3’s commitment to further advancing millennials’ skill sets and providing advancement opportunities to increase employment value.
“We are dedicated to helping our employees build a meaningful career, which for many millennials is critical to job satisfaction, and we pride ourselves on offering opportunities to work on cutting-edge projects for big clients that help shape the future of mobility,” she added.
Home to a number of world-class universities and schools, the region offers auto and tech companies the opportunity to train and work closely with a robust educational talent pipeline.
TI Automotive’s new corporate offices located in Auburn Hills are home to a collaborative floor-plan and one-of-a-kind architectural design.
“We engage university students as a first step in attracting young professionals to the company,” said Domenic Milicia, chief human resources and communications officer at TI Automotive. “We do this in two ways: by sponsoring various technical projects in local universities and offering our extensive co-op and internship programs to 20 to 30 students each year.”
The automotive fluid storage and delivery systems supplier is leading the way with others in the region in creating opportunities and environments for talent to thrive and forward-thinking culture and career succeed. The uptick in talent investment placement.
Daniel A. Washington is a marketing by companies is a telling sign, pointing and communications coordinator with the Detroit to the region as a haven for technology, Regional Chamber.
