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Don Tanner Presents on Crisis Communications to MSU/Broad Executive MBAs

Tanner Friedman Co-Founder Don Tanner returned to Michigan State University last week to teach a class of aspiring MBAs on “Leading in Crisis.” The session was part of the Eli Broad College of Business Executive MBA program and was held at the James B. Henry Center for Executive Development in Lansing.

Tanner previously taught the program’s Troy, Michigan-based “sister” class earlier this year.

Focusing on core tenets of adversity management, Tanner’s session examined best (and worst) practices and real-world examples culled from a 30-year communications industry career. Students also were provided the opportunity to serve in crisis team roles, examining and discussing a range of fictitious corporate crisis scenarios.

The Broad Executive MBA  incorporates the rigor of a full-time MBA program with the integrative management curriculum and weekend schedule of an executive program. Since 1964, the Executive MBA program has helped professionals sharpen their business skills and advance their careers without giving up their day job.

Tanner Friedman is a strategic communications firm specializing in traditional and emerging media relations, adversity management and public relations counsel. Tanner Friedman is located in the landmark Tri-Atria Building at 32255 Northwestern Highway, Suite 298, in Farmington Hills, Michigan. For more information, please visit