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The JRT Agency Continues Growth with Addition of Veteran Writer and Brand Strategist

The JRT Agency today announced the addition of Loretta Martinez, seasoned writer and brand strategist, to its team.

Martinez brings a multi-faceted scope of journalistic integrity into the areas of marketing, advertising, CRM, SEO, technical, conversational and instructional design. Her 20-year career showcases extensive work developed for the major agencies of Campbell-Ewald, Wunderman Cato Johnson, BBDO, and also client brands including automotive OEMs, Whirlpool, Century 21 and Pizza Hut. Martinez is also a respected brand strategist in the Metro-Detroit advertising community.

“Loretta is one of those versatile players you can put anywhere,” said JRT Chief Creative Officer Terry Ayrault. “Her superior writing skills and strategic thinking bring added value to our team.”

Martinez is the recipient of several industry awards including Detroit Creative Directors Council CADDY Awards, Direct Marketing Association DMAD Awards and TARGET Awards. She is a graduate of the University of Detroit-Mercy.

The JRT Agency is a marketing communications firm that is pioneering an industry revolution as Creative Scientists. Driven by the power of everyday invention, this unique group of talented individuals is known for its strategic, cost-effective solutions to tough client challenges. JRT’s client base ranges across multiple verticals encompassing both B2B and B2C communications. These include, but are not limited to: automotive, energy, food and beverage, historical organizations, and consumer goods.

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