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The Parade Company Named Member of the Month: Honoring Art Van’s Legacy, Contribution to City

In recognition of its commemoration of Art Van Elslander, a longstanding icon in the Detroit community, the Detroit Regional Chamber has chosen The Parade Company as the Member of the Month for November. The Member of the Month is awarded to Chamber members that are working to uplift Southeast Michigan.

The Parade Company is honoring the memory of Van Elslander, who passed away earlier this year, during the 2018 America’s Thanksgiving Parade® presented by Art Van. Van Elslander’s company, Art Van Furniture was the primary benefactor of The Parade for nearly 30 years. He is often credited with saving the Parade since underwriting a $200,000 check when The Parade was struggling financially.

The Parade Company will honor Van Elslander with the 2018 theme, “Art!! Heart & Soul!”

For nearly 100 years, America’s Thanksgiving Parade® presented by Art Van has been a one-of-a-kind spectacle, bringing pride and joy to the Motor City. Since its founding in 1924, The Parade has grown to include more than 60 floats, balloons, equestrian units, marching bands, the famous papier-mache heads and the Distinguished Clown Corps and has always served as a positive reminder of what the city has to offer. The Grand Marshal for the 2018 Parade is famed NFL sportscaster Jim Nantz. The Parade will include classic floats from partners such as Art Van Furniture, Ford Motor Company, Blue Cross Blue Shield of Michigan, Strategic Staffing Solutions, The Detroit Jazz Festival, and Huntington Bank as well as new floats from Wayne State University, Lear Corporation, Children’s Hospital of Michigan, Henry Ford Health Systems, Delta Dental of Michigan and The Skillman Foundation and more.

The Parade kicks off from the corner of Kirby and Woodward Avenue at 8:45 a.m. on Thanksgiving morning with the live broadcast on WDIV Local 4 at 10 a.m. and online at

There will also be a live play-by-play of the parade from 10 a.m. to noon on 104.3 WOMC

To learn more, visit The Parade Company’s website.