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The Quell Group Provides Branding Expertise to Four New Clients

Michigan’s leading integrated brand communications firm announces partnerships with MXD Group, Akebono Brake Corporation, Chassix Inc., and Shiloh Industries, Inc.

TROY, Mich., Sept. 12, 2013 — The Quell Group announced today the expansion of its growing client roster with the addition of MXD Group, Akebono Brake Corporation, Chassix Inc. and Shiloh Industries, Inc. Quell will help these firms expand their reach and recognition through its unique offering of integrated brand communications, which includes brand development, market positioning, advertising, public relations, marketing and a host of digital services.

“Clients are increasingly turning to Quell to help differentiate their businesses in a crowded market,” said Mike Niederquell, president and CEO of The Quell Group. “Because of our skilled and diverse team, Quell has a distinctive ability to define a company’s true value and help position it in the marketplace. In real terms, we are able to help our clients reach their business objectives.”

Akebono Brake Corporation
North America’s leading supplier of advanced brake technology, Akebono is a leader in advanced brake and friction material development and production for OEM and aftermarket, with a focus on noise, vibration and harshness (NVH) analysis and control.

Shiloh Industries, Inc.
Shiloh Industries, Inc., provides lightweighting, noise and vibration solutions to automotive, commercial vehicle and other industrial markets. Shiloh specializes in design engineering and manufacturing of first operation precision blanks, engineered welded blanks, complex stampings, modular assemblies and its patented acoustic laminate metal solution.

MXD Group
MXD Group specializes in final mile delivery logistics solutions for North American retail brands across the consumer electronics, furniture and appliances segments. The business coordinates and executes approximately 2.3 million non-conveyable product deliveries annually utilizing a nationwide network of professionally managed and certified independent contractors and agents. The newly rebranded business is a leader in white glove home delivery and retail replenishment solutions and services.

Chassix Inc.
Chassix Inc. represents a $1.2 billion, privately held automotive supplier of precision casting and machining solutions. The brand was launched in 2013 following the integration of SMW Automotive, LLC and Diversified Machine, Inc. The newly combined business is focused on delivering high-quality, precision ductile iron and aluminum chassis components, with more than 3,700 employees in 26 locations in every key region of the world.

The Quell Group
As Michigan’s leading integrated brand communications firm, The Quell Group integrates strategic branding and positioning counsel with marketing and public relations services. Founded in 1994, the firm provides proprietary diagnostic tools to help companies unknot, align and market® their value propositions. Quell also provides its clients with media and presentation training, digital and Internet marketing support, and event and design services.