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Vehicle Tour, WJR Appearance Highlight MICHauto Presence at MBS

For the third straight year, the Chamber’s MICHauto and Business Atttraction teams stressed their messages of growing, promoting and retaining Michigan’s automotive industry to the Center for Automotive Research’s Management Briefing Seminars (MBS) in Traverse City. This year’s efforts included collaborating with the Michigan Economic Development Corporation (MEDC) to kick off a tour of vehicles with ties to Michigan, operate an exhibitor booth and co-host a reception for key industry stakeholders.

The tour raised awareness of the importance of the automotive industry to Michigan’s economic comeback and its future, and included a stop at the Woodward Dream Cruise on Aug. 16. The tour will also stop at the MICHauto Summit on Sept. 23. The six vehicles featured on the tour include:

  • Chevrolet Silverado
  • Chrysler Jeep Grand Cherokee
  • Ford F-150
  • Ford Mustang
  • Nissan Rogue
  • Toyota Tundra

MICHauto Vice President Glenn Stevens also appeared with Michigan’s Senior Automotive Adviser and Senior Vice President of the Automotive Industry Office, Nigel Francis, on The Paul W. Smith Show to discuss Michigan’s automotive strategy and the state of the industry. To listen to the interview, click here.