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Walsh College Offers Webinar on New Master of Science in Marketing: Qualitative, quantitative courses from creativity and innovation to analytics

Walsh College will present a free, information-packed webinar for future students interested in enrollment in its new Master of Science in Marketing (MSMKT) degree program from 12:15 p.m. to 1 p.m., Wednesday, August 6, 2014. Participant registration is required for the session at

Designed for busy working professionals interested in pursuing an advanced degree, the webinar will cover course and program content; on-campus and online content delivery; application, admission, and enrollment requirements; and career services. It will conclude with a question-and-answer period. Walsh’s $35 application fee will be waived for all webinar participants.

The Walsh College MSMKT degree, unique in the Detroit area, is designed to provide the in-depth knowledge and practical skills in marketing necessary to design, manage, implement, and evaluate strategies.

It provides a deeper immersion into the study of marketing than is possible in a typical MBA program. The MSMKT program includes both qualitative and quantitative marketing courses ranging from creativity and innovation to analytics. For example, students will be exposed to data modeling applications, qualitative and quantitative research methods, custom data analytics tools, and the industry-leading research technologies used in making strategic marketing decisions.

The MSMKT program is also available as part of a dual-degree option with an MBA. The dual MBA/MSMKT allows students to complete two distinct graduate degrees in one concise program, providing an additional academic credential.

“The MSMKT is an innovative program for individuals who want to enhance their career opportunities by obtaining a generalist postgraduate marketing degree with emphasis on data-driven brand management,” said Philip Fioravante, Ph.D., associate professor, Marketing, and featured webinar presenter. “It is intended to provide a deeper immersion into the study of marketing than is possible in a typical MBA program.” Dr. Fioravante has served in a variety of professional senior leadership roles for more than 30 years.
Fall priority registration for new students begins Monday, August 11 and runs through Tuesday, September 30. Students enrolling in the fall will be part of the inaugural launch of the program.
For more information on Walsh College and all programs, visit

Founded in 1922, Walsh College is a private, not for profit institution offering upper-division undergraduate and graduate business and technology degrees and certificate programs. One of Southeast Michigan’s largest business schools, Walsh has locations in Troy, Novi, Clinton Township, and Port Huron, as well as online.

Walsh’s business services division offers the Walsh Institute, which provides solutions for businesses through training, continuing education, and consulting.

Walsh is accredited by The Higher Learning Commission of the North Central Association of Colleges and Schools (; phone: 312-263-0456). The Accreditation Council for Business Schools and Programs (ACBSP, accredits specific degree programs.