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Woodward Avenue Action Association Launches Crowd Funding Campaign For Ford Highland Park Plant Project

Currently raised $26,000 to help close the gap on acquisition and restoration of two historic buildings – fundraising campaign still rolling.

Royal Oak, MI – (September 10, 2013) – The Woodward Avenue Action Association (WA3)
officially launched an online “Five Dollars a Day” crowd funding campaign to help raise the
$125,000 match that is still needed to purchase two historic buildings in the historic Ford Highland
Park Plant complex, the site where Henry Ford’s moving assembly line was born 100 years ago.
The WA3 plans to transform these landmark structures into an international automotive welcome
center and visitor attraction.

The WA3 has offered $550,000 to buy two of the buildings at the famous Ford manufacturing
complex: the Administration Building, which fronts Woodward, and the adjacent 8,000-square-foot
executive garage. The majority of funds have been secured, including a $400,000 grant from the
Michigan Department of Transportation, another $15,000 grant from the Michigan Economic
Development Corp., and $10,000 from the WA3’s reserves. The non-profit still needs to raise
matching funds of $125,000 by October 1st to close the deal.

“We are appealing to individual donors to contribute just five dollars, or more, to help us save this
important piece of Americana. The Henry Ford Plant was the place where workers made a wage of
$5 per day – giving birth to the middle class,” said Deborah Schutt, interim director of WA3. “This
online “Five Dollar a Day” fundraising campaign will play a pivotal role in helping us meet our
goal and realize our vision of creating an auto heritage attraction.”

To donate and be a part of history, simply log onto the Crowd Rise site: The Clock is Ticking. The Ford Highland Park Fundraiser is
also currently in fourth place in the “Start A RYOT” Crowd Rise Competition, which will award the
Third Place Finalist an extra $25,000 to their fundraiser. Help us make it to third place – donate by
September 24th

Funds generated from the Five Dollars a Day crowd funding campaign will help close the financial
gap. The WA3 is also soliciting donations from private sources, community foundations and other
supporters. Contributors will also receive a special commemorative gift for their pledge and

About the Woodward Avenue Action Association
The Woodward Avenue Action Association (WA3) is an economic and community development
organization. Its mission is to preserve, promote and enhance Woodward Avenue, the 27-mile AllAmerican Road through a local and regional effort. Woodward Avenue is also a member of the
prestigious National Scenic Byway’s Collection ®, a collection of 150 distinct roadways in
America that tell recognize roadways for intrinsic qualities and stories that can be told nowhere else
in the world. For membership information, call 248-288-2004 or visit WA3 online at