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Motor City Match Winners from Pickle Sandwich Maker to Child Care Center Share $500,000

Crain’s Detroit Business
Jay Davis
May 3, 2022

Twelve new businesses set to open in 10 different Detroit neighborhoods are the latest Motor City Match winners to share $500,000 in cash grants.

The Round 19 winners announced Tuesday run a variety of businesses, ranging from new child care and urgent care centers to a restaurant specializing in sandwiches wrapped in pickles.

Awards range from $25,000 to $60,000.

  • What’s the Dill LLC, a restaurant offering deli sandwiches stuffed inside a dill pickle in the University District: $25,000
  • Bar Pigalle, a French cuisine-inspired restaurant in Brush Park: $35,000
  • Elda’s LLC, a restaurant featuring Latin American cuisine in Hubbard Farms: $35,000
  • Soul on Ice, a new restaurant in the Midwest neighborhood: $35,000
  • What’s Crakin’ Seafood, a seafood restaurant on Livernois in the Bagley neighborhood: $35,000
  • Equity Alliance Management, a community kitchen and grocery in the Midwest neighborhood: $40,000
  • Kornr Market, a neighborhood market that will also offer community events in Northwest Goldberg: $45,000
  • Sugah Please Coffee House, a coffee shop, breakfast and brunch spot in Midtown: $45,000
  • Young Faith Childcare Center, a childcare center in the Evergreen-Outer Drive neighborhood: $45,000
  • Conner Creek Urgent Care, an urgent care facility in the Conner Creek neighborhood: $50,000
  • The Lab Drawer, a business that offers STEAM technology subscription kits and experiences in the Dexter-Linwood neighborhood: $50,000
  • Cure Nailhouse, a nail salon and training facility in Midtown: $60,000

Cure Nailhouse owner Cyndia Robinson on Tuesday said getting her business up and running has been an ongoing journey and a dream. Robinson, a digital associate media manager for Oracle Corp. tech company, plans to offer educational opportunities for high school students with a path to a career in the nail industry.

“I’m really grateful for this opportunity, for Motor City Match and the Detroit Economic Growth Corporation,” Robinson said. “I wouldn’t have gotten this far without that support. I’m excited to present the craft of nails as fine art, and I’m excited to make that accessible to the community.”

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