Resources & FAQ

The Chamber has collected a number of resources from partner organizations to allow members to promote the 2020 Census among your networks.

What’s at stake politically after the 2020 Census?

In addition to determining federal funding for:

  • Medicare
  • Medicaid
  • Education
  • Infrastructure
  • Free school lunch programs
  • Children
  • Housing

… the census is the basis for Congressional reapportionment and redistricting. From New York Magazine, a look at how the political map may shift after the 2020 census.


When More People Get counted…Detroit By the Numbers:

  • More kids qualify for free school lunch programs – 74,000 City of Detroit students depend on the Federal School Lunch program.
  • More families, seniors get food assistance – 240,000 City of Detroit seniors, families depend on federally funded Bridge cards.
  • More special education funding goes to schools – $200 million in federal education grants come to Detroit schools each year based on the census count.
  • More college students qualify for federal financial aid – federal funding for Pell grants in part depends on census count.
  • More clinics and hospitals get Medicaid funding to treat more patients.

Find out how many children are at risk of being undercounted in your area:

Young children, children of color, children in immigrant families and children in families with low incomes are at high risk of being under-counted in the 2020 census. A tool from the Michigan League for Public Policy provides estimates of the number of children within every county in Michigan to provide some sense of the scope of risk. Wayne County pictured below:



2020 Census Taglines, Logos Available Now for 12 Non-English Languages

The U.S. Census Bureau completed the release of its 2020 Census platform (tagline and logo) for 12 languages in addition to English. The “Shape your future. START HERE.” platform is incorporated across Census Bureau outreach and partnership awareness materials and will become more visible as the 2020 Census advertising campaign launches in January 2020. The creative platform will help guide outreach efforts planned by states, local communities and nonprofit organizations.

The new logos and taglines were developed in the following languages: SpanishSimplified Chinese, Traditional Chinese, VietnameseKoreanRussianArabicTagalogPolishFrenchHaitian CreolePortuguese and Japanese. These 12 languages match the non-English languages supported for the 2020 Census internet and phone response options. English and these 12 languages cover over 99% of all households in the country. In addition, a new logo was released today to support outreach to the Native Hawaiian Pacific Islander population.

The US Census Bureau releases its predictions about how people might self-respond to the 2020 Census.

In a research paper released July 25, the Census Bureau explains its predictions and understandings about how people might self-respond to the 2020 Census. The report begins by segmenting the U.S. population into six groups based on mindset towards the census. Read more.

Additional Promotional Resources:

U.S. Census Promotional Materials and Guidelines

City of Detroit 2020 Census – How You Can Help

Download the City of Detroit Census FAQ: