Walsh Launches Success Stories Radio Ad Campaign

TROY, Mich., March 13, 2019 — Walsh has partnered with the Detroit Radio Advertising Group to launch a storytelling campaign featuring narratives about notable alumni, leadership, and important figures in the school’s history, such as founder Mervyn Walsh. The campaign concept was developed and executed by The Yaffe Group of Southfield, MI.

“Walsh alumni represent some of the best and brightest in the world,” said Patti Swanson, Vice President, Chief Marketing and Enrollment Officer. “We are proud of their successes and thrilled to share their stories in a way that honors their accomplishments.”

The 15 and 30-second spots can be heard on several AM and FM stations throughout metro Detroit and Ann Arbor through the first week of April.

For information about Walsh programs, visit www.walshcollege.edu/future-students

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ABOUT WALSH
Walsh is an all-business, private, independent, not-for-profit, fully accredited college offering undergraduate and graduate business and technology degrees, as well as certificate programs. Founded in 1922, Walsh is one of the region’s largest business schools and Michigan’s third largest graduate business school, offering classes in several locations as well as online. Our nationally ranked programs integrate theory and application to prepare graduates for successful careers. Walsh degree programs include accounting, finance, information technology, management, marketing, taxation and other fields. For more information, please visit www.walshcollege.edu.

Walsh is accredited by the Higher Learning Commission (www.hlcommission.org) and the Accreditation Council for Business Schools & Programs (www.acbsp.org).

The JRT Agency Continues Growth with Addition of Veteran Writer and Brand Strategist

The JRT Agency today announced the addition of Loretta Martinez, seasoned writer and brand strategist, to its team.

Martinez brings a multi-faceted scope of journalistic integrity into the areas of marketing, advertising, CRM, SEO, technical, conversational and instructional design. Her 20-year career showcases extensive work developed for the major agencies of Campbell-Ewald, Wunderman Cato Johnson, BBDO, and also client brands including automotive OEMs, Whirlpool, Century 21 and Pizza Hut. Martinez is also a respected brand strategist in the Metro-Detroit advertising community.

“Loretta is one of those versatile players you can put anywhere,” said JRT Chief Creative Officer Terry Ayrault. “Her superior writing skills and strategic thinking bring added value to our team.”

Martinez is the recipient of several industry awards including Detroit Creative Directors Council CADDY Awards, Direct Marketing Association DMAD Awards and TARGET Awards. She is a graduate of the University of Detroit-Mercy.

The JRT Agency is a marketing communications firm that is pioneering an industry revolution as Creative Scientists. Driven by the power of everyday invention, this unique group of talented individuals is known for its strategic, cost-effective solutions to tough client challenges. JRT’s client base ranges across multiple verticals encompassing both B2B and B2C communications. These include, but are not limited to: automotive, energy, food and beverage, historical organizations, and consumer goods.

For more information visit: www.thejrtagency.com.

Brogan & Partners Named Agency of Record for Henry Ford Health System

Henry Ford Health System Hires Brogan & Partners as Agency of Record

Woman-owned and managed Brogan & Partners is the new agency of record for Henry Ford Health System. Ellyn Davidson, managing partner for the agency, made the announcement.

Henry Ford was Brogan & Partners’ first client more than 30 years ago when Marcie Brogan launched her business in Detroit.

“We are truly thrilled to be working for the iconic Henry Ford Health System brand and its award-winning marketing team,” Davidson said. “We’ve amassed a significant amount of healthcare experience since we last partnered. We look forward to applying it generously to the Henry Ford brand to further consumer awareness and preference.”

Brogan will extend and strengthen Henry Ford’s recently launched “All for You” campaign, emphasizing the System’s commitment to individualized healthcare. The agency has already begun work on planning and initial projects.

Brogan was selected after a national search. Henry Ford is particularly pleased to be working with a local agency with meaningful healthcare experience and a proven track record, said Liz Schnell, Henry Ford vice president of brand strategy.

“We have invested months of research and strategic work defining our brand for today’s healthcare consumer,” Schnell said. “We needed an agency to elevate and execute our brand strategy with the same level of rigor and excellence. We’re confident we’ve found that partner in Brogan.”

About Brogan & Partners
Brogan & Partners helps clients more effectively connect with target audiences, amplify their brand and grow business. Since 1984, our work has attracted brands large, medium and small in healthcare, governmental, financial services, utility, nonprofit and retail industries. We consistently deliver results—increasing consumer awareness, engagement and revenue. The agency is headquartered in Birmingham, Mich. and has an office in Morrisville, NC. For more information, visit brogan.com.

About Henry Ford Health System

Henry Ford Health System is a six-hospital system headquartered in Detroit, Mich. It is one of the nation’s leading comprehensive, integrated health systems, recognized for clinical excellence and innovation. Henry Ford Health System provides both health insurance and health care delivery, including acute, specialty, primary and preventive care services backed by excellence in research and education. The system is a 2011 Malcolm Baldrige National Quality Award recipient. Visit henryford.com to learn more.

Driven and the Powers That Be Form Alliance Focusing On Branding and Social Media

FERNDALE, MICHIGAN, July, 2014 –With the evolving digital landscape, brands need inventive solutions that effectively drive engagement. Two progressive Detroit-based agencies—DRIVEN and The Powers that Be Social Media—have joined forces to form the perfect alliance that focuses on branding excellence and the power of social media.

Today, advertising is just a small piece of the overall brand puzzle. This network of experienced advertising executives have come together, under one roof, to offer clients break-though creative communications that connect customers with brands, resulting in sales.

Kevin Woods, Chief Operating Officer, Driven, said that it takes extraordinary creativity, strategy and insight to build a dialogue with consumers today.

“Inventiveness is the new way to drive engagement, because the people you’re trying to reach are smarter and more cynical than ever before. They’ve seen it all. You have to be fresh and relevant in a multi-channel environment that reinvents itself on a daily, if not hourly, basis,” said Woods.

Jeff Hupp, CEO, The Powers That Be, said many businesses often don’t realize how critical it is to have relevant and engaging content as part of their social media strategy.

“My experience working for Facebook and Tumblr allows me to offer outstanding strategic social media administration and community management to my clients, and this alliance with DRIVEN will offer clients the critical missing piece: The best creative ideas and content development anywhere – the active ingredient in the most effective social media strategies.”

DRIVEN
The thought leadership at DRIVEN is made up of the thinkers, strategists, and ideators that have launched and guided GLOBAL based automotive OEM advertising and marketing on the National and Retail levels for the past 20 years. www.drivensolutionsinc.com

THE POWERS THAT BE
The Powers That Be enables brands and organizations to effectively amplify their stories, authentically connect with their consumers and communities, and drive engagement and measured results. www.tptbagency.com

Driven and The Powers That Be is located at 320 West Nine Mile Road, Suite B, Ferndale, MI 48220.

MCCI Moves to Downtown Detroit Office

DETROIT, June 16, 2014 – Full-service integrated marketing firm MCCI (aka Mort Crim Communications, Inc.) has officially opened its new design-innovative downtown Detroit headquarters. It features iconic furnishings, art pieces and reconstructed materials.
The office is located in Suite 501 of the historic Murphy-Telegraph Building at 155 W. Congress, the former home to Western Union about a century ago. MCCI’s new home sports highly creative collaborative working space, high-tech features such as multimedia studios and two-way video conferencing, a stunning board room and a naturally-lit optimistic working environment.
The office is filled with features that reflect the company’s Southeast Michigan roots, including:
• Re-planed wood flooring from Reclaim Detroit that came from reconstructed Detroit materials;
• Artwork from University of Michigan design and architecture entrepreneur Anya Sirota;
• A custom walnut board room conference table designed and created by Detroit’s Ali Sandifer Studio; and
• A table in our kitchen area was custom-created by Alan Kaniarz of A.K. Services.

“We made the decision to move to Detroit not only because of our need for more creative and digital technology space, but also because we were looking to be in a historic building in a walking community,” said MCCI President and CEO Terry Oprea. “The Detroit Economic Growth Corporation educated us about the downtown possibilities – and the Gatzaros family, owners of 400 Monroe Associates who own the building, truly wanted our particular creative services firm to be their partner. They did a terrific job constructing our office.”

The office was designed and created by the Detroit-based husband and wife duo Joel Schmidt and Elizabeth Skrisson, founders of D MET design.

“MCCI as a client is really trusting, collaborative and liberating,” Schmidt and Skrisson said. “We always feel the ideal client is really passionate about what they do and see the potential for how a space can enhance that work. MCCI’s space reflects its personality – a classic modern style – balanced with visionary ideas. In the design, we reflected elements of a classic media company with a forward-thinking studio culture.”
MCCI will continue to maintain a service office in Southfield, Mich., as well as a multimedia and digital production center in the GM Renaissance Center in Detroit. The firm has leased 14,000 square feet of space of the Murphy-Telegraph Building. A total of 9,000 square feet has been completed and occupied, with an option on an additional 5,000 square feet of adjacent space.
About MCCI
Founded in 1993 as Mort Crim Communications, Inc., MCCI is an award-winning integrated marketing agency that specializes in Public & Media Relations, Social Media, Video, Web & Digital and Marketing & Advertising. MCCI’s clients represent various industry sectors, including automotive, education, energy, government, health care, nonprofit, supply chain and technology. The firm has offices in Detroit and Southfield, Mich. For more information, visit www.MCCICorp.com.

 

Brogan & Partners Hires Four New Employees

BIRMINGHAM, Mich., May 20, 2014 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced four new hires in its media and creative departments. The announcement was made by Brogan & Partners’ Managing Partner, Ellyn Davidson.

Kaitlynn Knopp, who resides in Sterling Heights, works as both a writer and community manager at Brogan & Partners. Knopp comes to Brogan & Partners from BuzzFeed, where she was a community contributor, creating viral posts for the website. Prior to that, she was a public relations and event coordinator for Michigan State University’s College of Communication Arts & Sciences. Knopp graduated with honors from Michigan State University with a Bachelor of Arts degree in journalism.

Maila Kue of Ann Arbor joins Brogan & Partners as a writer. A recent graduate of the University of Michigan, where she earned a Bachelor of Arts degree in English and communication studies, Kue has worked as a freelance photographer and videographer for local Ann Arbor companies, and as a social media intern in Toronto.

Steve St. Germain joins the agency as media planner and metrics specialist. St Germain, who lives in Detroit, comes to Brogan & Partners from Team Detroit, where he developed media strategy for several major automotive launches, including 2011 Ford Explorer, 2012 Ford Focus and 2013 Lincoln MKZ. St. Germain graduated from Oakland University with a Bachelor of Science degree in marketing.

Christina Tebbe of Rochester Hills is a media coordinator at Brogan & Partners. Prior to joining the agency, she completed various agency internships and helped create a marketing plan for the Sacred Heart Academy. Tebbe graduated from Central Michigan University with a Bachelor of Science degree in advertising and a Bachelor of Applied Arts degree in integrated public relations.

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

Brogan & Partners Announces New Healthcare Clients

BIRMINGHAM, Mich., Jan. 21, 2014—Brogan & Partners, one of Michigan’s leading advertising and marketing agencies, today announced two new clients to its growing healthcare roster – Pharmacy Advantage Specialty Pharmacy, headquartered in Troy, Mich. and Madison Heights, Mich.-based PREZIO Health. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

Pharmacy Advantage Specialty Pharmacy provides compassionate care and comprehensive Medication Therapy Management Programs to patients with acute and chronic conditions. Core programs offered include: Oncology, Hepatitis B and C, Multiple Sclerosis, Growth Hormone Deficiency, Fertility, Transplant, Rheumatoid Arthritis, Crohn’s Disease and other Autoimmune Disorders. Brogan & Partners will serve as Pharmacy Advantage’s agency, initially developing a creative platform for internal and external marketing.

PREZIO Health is a national leader in the perioperative space, widely recognized for implementing innovative solutions to improve medical readiness. Brogan & Partners will service as the company’s agency, developing a more robust integrated marketing communications strategy, including website development, sales and corporate branding collateral and marketing its suite of maintenance and repair, perioperative optimization, training and professional certification education programs.

“We are excited to work with these distinguished healthcare brands,” Davidson said. ”With nearly three decades of healthcare experience, Brogan & Partners is uniquely positioned to help these brands grow greater consumer awareness and drive increased consideration.”

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in healthcare marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

Brogan & Partners Adds Darlene Hawver as Art Director

BIRMINGHAM, Mich., Dec. 6, 2013 — Brogan & Partners, one of the leading advertising and marketing agencies in Michigan, today announced the addition of Darlene Hawver to its team in the role of art director. The announcement was made by Brogan’s Managing Partner, Ellyn Davidson.

Hawver works on various accounts including healthcare, governmental, specialty retail and nonprofit. Her work spans the traditional to emerging production design, from stationary and newsletters to designing weekly newspapers. She comes to Brogan & Partners from the Detroit Legal News, where she was a designer and web content administrator.

Hawver, an Ann Arbor, Mich. resident, earned an associate’s degree in graphic design from Washtenaw Community College and a bachelor’s degree in travel and tourism from Western Michigan University.

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and a specialty in marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

Health Management Associates Selects Brogan & Partners as Agency

BIRMINGHAM, Mich., Nov. 18, 2013—Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly financed healthcare, headquartered in Lansing, Mich., has named Brogan & Partners as its agency. Ellyn Davidson, managing partner for Brogan & Partners, made the announcement.

“We are excited to work with HMA, leveraging our agency’s 29 years of healthcare industry experience to help elevate the HMA brand in the marketplace,” Davidson said.

Brogan & Partners will work with HMA to develop a more robust integrated marketing communications platform, with an emphasis on inbound marketing strategy, creative production and corporate branding. The work will begin immediately.

“Brogan & Partners has an exceptional track record of building brands in the healthcare industry,” said Kelly Niebel, Communications Director for HMA. We had repeated success with Brogan over the years at the Michigan Department of Community Health. They never seem to run out of fresh, strategic ideas to grow awareness and drive consumer use.”

About Brogan & Partners
Brogan & Partners creates and converges advertising, social media and mobile media with an emphasis on brand engagement and specialties in health care marketing and marketing to women. Since its start in 1984, Brogan & Partners has built a solid reputation on results-driven campaigns that build brands, transform opinions and deliver consistently excellent ROI for its clients. The agency is headquartered in Birmingham, Mich. and has a service office in Cary, NC. For more information, visit www.brogan.com.

PUSH 22 Takes Home Six 2013 IABC Detroit Renaissance Awards

Marcom agency PUSH 22 was recognized on June 27 with six 2013 International Association of Business Communicator (IABC) Detroit Renaissance Awards for the concept and design of its internal website as well as print and TV advertising work on behalf of Faurecia and Crittenton Hospital Medical Center. The accolade recognizes excellence in business communication to promote an organization’s image, marketing or programs.

“Winning these awards showcases the exemplary work that our team creates every day, and the collaborative relationships that we have established with our diverse client base,” said Michael Verville, partner, PUSH 22. “Our work with both Faurecia and Crittenton Hospital Medical Center has allowed us to explore new sides of our creativity and demonstrate our ability to meet and exceed expectations set for highly engaging, inspired brand development and creative execution.”

In addition to work on behalf of its clients, PUSH 22’s own brand redevelopment, website concept and design was honored during the ceremony.

“Being recognized in front of our peers for our own brand redevelopment and new website is an honor,” said David Sarris, partner, PUSH 22. “It is never an easy task to step back and review one’s own image and growth, and to know that we have done it successfully is a testament to the dedicated, highly creative team that we have built. Our team not only creates engaging work for our clients, but they also have the ability to look inside of our organization to strategically evaluate PUSH 22’s evolved brand identity and execute upon their findings.”

2013 IABC awards received include:

  •  Award of Merit: Website design PUSH 22 Website
  •  Award of Merit: Newsletter/Newspaper Faurecia Infos North America
  •  Award of Merit: TV Advertising Crittenton Hospital-ity
  •  Award of Merit: TV Advertising Crittenton Ortho “No Trophies”
  •  Award of Merit: Publications/Newsletters in Communication Skills Faurecia Infos North America/Mexico
  •  Award of Merit: Employee/Member Communication in Communication Management Faurecia FUELS 2012

IABC Detroit Renaissance Awards, which were this year administered and judged by partnering IABC chapters in Nashville, Columbus and Sacramento, recognizes excellence in business communication to promote an organization’s image, marketing or programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

Founded by David Sarris and Michael Verville, PUSH 22 employs 15 creative and account professionals, most under the age of 40. Since 2004, PUSH 22 has helped to establish and solidify its clients as leaders in their respective industries by combining strategic vision, creative thinking, technical know-how and an integrated approach to marketing communications. The firm has called downtown Pontiac home for over 10 years.

About PUSH 22
PUSH 22 is an integrated marketing communications agency that is focused on propelling clients ahead by offering original solutions to their marketing problems. The agency provides a unique blend of strategic thinking and creative implementation in the following industries: automotive/manufacturing, IT, residential and commercial building, healthcare, and professional and financial services. PUSH 22 provides branding, advertising, new media solutions, public relations, investor relations and more, to help clients move forward, thinking. For more information, call 248-335-9500 or visit www.push22.com.

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