2020 Census

Read and download the 2020 Census Business Engagement Toolkit

The Detroit Regional Chamber is committed to helping the Detroit region get an accurate Census count across to help both business and government make better decisions and invest in our communities. Business owners and operators can help achieve an accurate 2020 Census by encouraging their employees and customers to complete their census questionnaires early. Businesses can start promoting the census in March 2020, when households receive their census materials by mail, using the resources outlined in this toolkit.

Download the toolkit here. 

Why should the Census matter to you?


Businesses rely on an accurate U.S. census.

Census data is used to allocate taxpayer dollars effectively, and businesses use the data to inform decisions, such as where to locate new facilities.


Census count determines how much political power city, region and state have.

An accurate count of the population of Detroit is critical to determining how many lawmakers the city gets in Lansing and Washington, D.C., and how much federal funding the city receives for programs that serve Detroiters every day, from nutrition and housing assistance to roads and schools, among many other things.


Census count determines federal funding for health care, education, food and housing assistance, and more.

Historically, the census has missed disproportionate numbers of racial minorities, immigrants, young children and those living in poverty – “hard-to-count populations” – leading to inequality in political power, government funding, and private-sector investment for these communities.
The distribution of $675 billion in federal funds, grants, and support to states, counties, and communities are based on census data. That money is spent on schools, hospitals, roads, public works, and other vital programs.