Alicia Jeffreys is a Michigan native, born and raised in Flint. She graduated with bachelor’s and master’s degrees in sports management and communications from the University of Michigan. Throughout college, Jeffreys saw the value in having a diverse range of sports experience and worked for several organizations including the University of Michigan Athletic Department, PGA Tour, Atlanta Braves, and Georgia Dome, home of the Atlanta Falcons.
Jeffreys has spent her postgraduate career working with Pistons Sports and Entertainment, serving in marketing and branding capacities for Arena Football, the Women’s National Basketball Association’s (WNBA) Detroit Shock, and the National Basketball Association’s (NBA) Detroit Pistons. During her career, she has helped execute logistics for one NBA and three WNBA championships and launched several brand campaigns into the market. Heading into her 20th year with the franchise, Jeffreys is currently the senior vice president of marketing for the Detroit Pistons, charged with creating communication and marketing strategies that integrate brand platforms supporting several revenue departments.
Balancing her time as a Pistons executive, she is also the proud mother of four daughters with husband Darrell.