Bridget Hurd is the vice president of inclusion and diversity at Blue Cross Blue Shield of Michigan where she is responsible for leading and executing the corporate inclusion and diversity strategy and shaping a BCBSM culture of inclusion. She also leads the Office of Health and Health Disparities, which focuses on achieving health equity in the delivery of and access to care. Serving BCBSM and its subsidiaries, Hurd facilitates the Diversity Leadership Councils and oversees diversity and cultural competency learning opportunities for employees and 15 employee resource networks. She currently represents Blue Cross on the Michigan Coronavirus Task Force on Racial Disparities, appointed by Gov. Gretchen Whitmer in April 2020. She is a recipient of the DentaQuest 2020 Health Equity Heroes award and was recently recognized as Executive of the Year by the BCBSM Chapter of the Leadership Development Association.
Prior to her current role, Hurd was the director of Community Responsibility at BCBSM. In this role, she developed and led strategic community partnerships to encourage healthy, active lifestyles at every age and advanced the Blues brand in local communities. She oversaw corporate giving, stakeholder relationships, the employee and executive volunteer programs, and corporate internal and special events.13