Tu Le is the Founder and Managing Director of Sino Auto Insights, a global mobility advisory firm helping organizations navigate the fast-evolving transportation landscape.
Le is the voice behind the widely read SAI Weekly Newsletter, which is essential reading for anyone serious about the future of mobility. Le also co-hosts two influential podcasts — China EVs and More and At The Wheel — where he breaks down the trends shaping the global auto and tech sectors.
Le mentors and scouts emerging mobility startups globally and in metro Detroit through his role as Expert-in-Residence at TechTown Detroit.
His global career spans over two decades across Michigan, Silicon Valley, and China. He began in the traditional auto industry in Michigan, later joining Apple and Logitech in the Valley. He then spent 13 years in China working with Ford in Shanghai and at Chinese startups in both Shanghai and Beijing before founding Sino Auto Insights in Beijing in 2017.
A recognized thought leader in EVs, AVs, and future mobility, Le is regularly quoted by top-tier media, including the BBC, Bloomberg, Channel News Asia, CNBC, CNN, The Economist, Financial Times, Handelsblatt, Le Monde, New York Times, Wall Street Journal, and Nikkei Asia.