Summary: January small business data reports discovered that holiday spending boosted small business sales to end the year.
- Month-over-month sales at small businesses in December rose 2.0% from November and year-over-year sales at small businesses rose 4.9% compared to December 2023.
- Sales at General Merchandise retailers was strong compared to November (+3.1%) and really strong compared to December 2023 (+14.4%).
- Sales at Restaurants were down compared to November -1.6% and down compared to December 2023 -3.4%.
- North Dakota claimed the state throne for month-over-month sales (+7.7%) combined with steady year-over-year growth (9.6%).
Learn more about this data from Fiserv Small Business Index, published on Jan. 2, 2025.