Detroit Regional Chamber > Automotive & Mobility > MichAuto Looks to Grow its Reach, Efforts in Michigan

MichAuto Looks to Grow its Reach, Efforts in Michigan

June 10, 2024

June 8, 2024
Detroit Free Press
Carol Cain

With darn near everything being recalibrated when it comes to the auto sector — fueled by the technology tsunami sweeping the industry and ongoing movement from gas powered vehicles to EVs — it should not come as a surprise that MichAuto, the statewide advocacy organization for the industry, has just gone through a reboot, too.

It is exactly how Glenn Stevens Jr., executive director of MichAuto, wanted it.

With so many changes taking place, Stevens knew it was time to check in with members, or investors as he calls the companies and organizations belonging to MichAuto, to gauge what they thought mattered and would need in the future.

MichAuto started as a volunteer grassroot initiative in 2007 to promote and retain the auto industry when it was on the precipice of an economic meltdown, along with the rest of the world. The industry survived that crisis and MichAuto did, too.

Stevens, who has led MichAuto since 2014, held its annual industry executive event the day before the Mackinac Policy Conference opened on May 28  to update its investors.  MichAuto has been part of the Detroit Regional Chamber since 2012.

Stevens announced at its northern Michigan gathering that MichAuto has strengthened its mission statement and has a new logo to reflect that.