With the proliferation of artificial intelligence (AI), many businesses are using AI-powered tools and software to streamline their operations and gain valuable market insights. AI technologies can help companies brainstorm and create content, automate workflows, analyze customer insights, and more.
Here are nine AI tools you can leverage to take your small business’s marketing to the next level.
Social media monitoring tool Brand24 helps businesses track customer feedback and sentiment in real time. It scours the web to aggregate brand mentions across various online sources, using AI to flag both positive and negative posts within contexts. Monthly pricing begins at $99 for individual accounts and $179 for team accounts.
DeepBrain AI converts written text into engaging videos via its AI Studios tool. Simply input your desired text to create a voiceover and subtitles. Then, use existing text or work on the platform using the ChatGPT integration. Next, select your AI avatar to convey the voiceover, complete with naturalistic speech and movements for a more realistic feel.
The Starter plan costs $30 per month, while the Pro plan runs $225 per month. Custom pricing is available for Enterprise plans.
HubSpot AI offers a range of AI-powered capabilities throughout its platform to help businesses automate processes and make informed business decisions. Among these is the Marketing Hub, which includes AI-based features such as automated campaign development and tracking.
You can access several features, including email marketing, in the free version. Additional tools are available with paid plans, starting at $18 per month.
For businesses looking to leverage influencer marketing, Influencity offers a comprehensive platform to connect with influencers, work together on campaigns, and track campaign performance. The AI-powered tool helps companies find best-fit influencers across various social networks, optimize campaign workflows, and analyze key statistics to improve return on investment.
Pricing begins at $168 for a basic account with up to four users, going up to $698 monthly for a business account with unlimited users.
Formerly known as Conversion.ai, Jasper “the AI copilot” can generate marketing assets, including social media posts, sales emails, blog content, and website copy. The generative AI tool allows you to upload information about your business, ensuring the content it creates is both factually accurate and in the correct tone. Jasper also comes with search engine optimization (SEO) features and integrates with several third-party SEO and customer relationship management tools.
Plans for Jasper start at $49 per month per seat, with custom features and pricing available to businesses upon request.
Hubspot and Marketo users can enhance their email marketing campaigns with Seventh Sense. The tool’s AI algorithms analyze each customer’s unique engagement patterns to increase email open rates and interactions. Seventh Sense also offers audience segmentation based on engagement levels, allowing you to tailor your approach and content accordingly.
For Marketo users, pricing begins at $450 per month with a minimum of 50,000 leads; HubSpot user pricing begins at $80 per month with a minimum of 5,000 marketing contacts.
If you’re looking to get a stronger return on investment (ROI) for your social media marketing efforts, Sprout Social can help. The all-in-one social media management platform uses AI to understand audience behavior and make suggestions accordingly — for example, determining the best time to post, suggesting content themes, and finding potential brand advocates and influencers.
Sprout Social has four paid plans with varying degrees of features and support that start at $249 per month (plus an extra $199 per month for each additional seat).
E-commerce stores can turn to Trellis to optimize their ad campaigns and overall ROI. Trellis’s AI can suggest and regularly update keyword bids, provide advanced analytics and insights, and adjust campaigns based on identified patterns and trends. Amazon sellers can also benefit from the AI-powered pricing tool, which tests various product prices to help businesses develop optimal strategies.
Pricing for monthly plans (based on annual revenue) ranges from $299 to $1,499.
Zapier empowers teams to create customized, cross-system workflows to automate repetitive tasks, working with over 3,000 integrations to streamline various processes. One of the platform’s most promising tools for marketing is the ability to create a custom AI-powered chatbot. Zapier offers templates for both internal use (such as creating press releases or clarifying complex information) and for customer-facing chat-based interactions.
Zapier users can begin building a chatbot with limited features for free; premium plans cost $20 per month and allow the chatbot to be trained on one knowledge source.