The Quell Group Provides Branding Expertise to Four New Clients

Michigan’s leading integrated brand communications firm announces partnerships with MXD Group, Akebono Brake Corporation, Chassix Inc., and Shiloh Industries, Inc.

TROY, Mich., Sept. 12, 2013 — The Quell Group announced today the expansion of its growing client roster with the addition of MXD Group, Akebono Brake Corporation, Chassix Inc. and Shiloh Industries, Inc. Quell will help these firms expand their reach and recognition through its unique offering of integrated brand communications, which includes brand development, market positioning, advertising, public relations, marketing and a host of digital services.

“Clients are increasingly turning to Quell to help differentiate their businesses in a crowded market,” said Mike Niederquell, president and CEO of The Quell Group. “Because of our skilled and diverse team, Quell has a distinctive ability to define a company’s true value and help position it in the marketplace. In real terms, we are able to help our clients reach their business objectives.”

Akebono Brake Corporation
North America’s leading supplier of advanced brake technology, Akebono is a leader in advanced brake and friction material development and production for OEM and aftermarket, with a focus on noise, vibration and harshness (NVH) analysis and control. akebonobrakes.com

Shiloh Industries, Inc.
Shiloh Industries, Inc., provides lightweighting, noise and vibration solutions to automotive, commercial vehicle and other industrial markets. Shiloh specializes in design engineering and manufacturing of first operation precision blanks, engineered welded blanks, complex stampings, modular assemblies and its patented acoustic laminate metal solution. shiloh.com.

MXD Group
MXD Group specializes in final mile delivery logistics solutions for North American retail brands across the consumer electronics, furniture and appliances segments. The business coordinates and executes approximately 2.3 million non-conveyable product deliveries annually utilizing a nationwide network of professionally managed and certified independent contractors and agents. The newly rebranded business is a leader in white glove home delivery and retail replenishment solutions and services. mxdgroup.com.

Chassix Inc.
Chassix Inc. represents a $1.2 billion, privately held automotive supplier of precision casting and machining solutions. The brand was launched in 2013 following the integration of SMW Automotive, LLC and Diversified Machine, Inc. The newly combined business is focused on delivering high-quality, precision ductile iron and aluminum chassis components, with more than 3,700 employees in 26 locations in every key region of the world. chassix.com.

The Quell Group
As Michigan’s leading integrated brand communications firm, The Quell Group integrates strategic branding and positioning counsel with marketing and public relations services. Founded in 1994, the firm provides proprietary diagnostic tools to help companies unknot, align and market® their value propositions. Quell also provides its clients with media and presentation training, digital and Internet marketing support, and event and design services. quell.com.

The Quell Group Promotes Peterhans to Art Director

TROY, Mich., Feb. 27, 2013 — The Quell Group promoted Grace Peterhans to the position of art director, according to Mike Niederquell, president and CEO.

“In this new role, Grace will lead design concepts and manage the artistic style of each creative product,” said Niederquell. “Her keen design skills will help to determine how products communicate visually as we develop cutting-edge branding, marketing and advertising solutions for our clients.”

Before joining Quell, Peterhans served as senior graphic designer at a local marketing firm, where she developed website designs, print and e-marketing collateral, advertising campaigns and corporate identities. She also worked as a senior designer serving clients in a variety of industries, including law and health care, and as junior art director at Pulte Homes, where she supported the company’s 57 national sales offices through the design of brochures, web banners, advertisements, and newsletter and direct mail templates.

Peterhans holds a bachelor’s degree in graphic design from the University of Michigan and resides in Bloomfield Hills, Mich.

As Michigan’s leading integrated brand communications firm, The Quell Group integrates strategic branding and positioning counsel with marketing and public relations services. Founded in 1994, the firm provides proprietary diagnostic tools to help companies unknot, align and market® their value proposition. Quell also provides its clients with interactive web and online services. Visit quell.com for more information.

# # #

The Quell Group Promotes Max Muncey to Senior Account Executive

TROY, Mich., Feb. 19 — The Quell Group promoted Max Muncey to the position of senior account executive, according to Mike Niederquell, president and CEO. Muncey joined The Quell Group in April 2011 as account executive.

“Max is a true car buff and takes great pride in understanding all there is to know about the industry,” said Niederquell. “Our clients have truly benefited from his extensive industry knowledge and his relationships with key automotive media and organizations. As a member of Quell’s Automotive Practice Group, Max will continue to help us grow our agency’s automotive sector and provide quality marketing and public relations expertise. ”

He previously served as an associate at a Detroit public relations firm, where he provided public relations strategy, media relations management, event planning support and account management for several of the firm’s automotive clients.

Muncey earned a bachelor’s degree in public relations from Western Michigan University and is a member of the Automotive Press Association, Automotive Public Relations Council and the Washington Automotive Press Association. He currently resides in Rochester Hills, Mich.

As Michigan’s leading integrated brand communications firm, The Quell Group integrates strategic branding and positioning counsel with marketing and public relations services. Founded in 1994, the firm provides proprietary diagnostic tools to help companies unknot, align and market® their value proposition.

# # #