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Amazon Launches Black Business Accelerator to Build Sustainable Equity and Growth for Black Entrepreneurs

In June 2021, Amazon launched a free program for Black-owned U.S. businesses selling on Amazon.com named Black Business Accelerator.

To build sustainable equity and growth for Black entrepreneurs, Amazon’s Black Business Accelerator offers financial assistance, business education and mentorship, and marketing and promotional support to participating businesses.

Financial Assistance
The application for financial assistance is open until July 29, with winners announced on Sept. 2. BBA participants will have access to all available financial assistance, including free strategic advisory services for up to one year; a $500 credit for New Amazon Professional Sellers; up to $400 in advertising credits; complimentary imaging for up to 50 products. A $10,000 cash grant will be available for select sellers.

Participants can apply for financial assistance on Hello Alice’s website. Hello Alice is a free website that helps entrepreneurs launch and grow their businesses.

Business Education and Mentorship
Amazon will offer participants one year of free strategic advisory services, including coaching and mentorship. Free training will also be available through Amazon Small Business Academy, Amazon Seller University, and the Minority Business and Technology Institute.

Marketing and Promotion
All Black Business Accelerator participants will be identified as minority-owned businesses across Amazon and its features that highlight diverse businesses. Amazon will also consider participants for feature opportunities within storefronts for Amazon retail customers and Amazon Business customers.

Learn more about Amazon’s Black Business Accelerator and sign up on Amazon Sell.