Better Business Bureau® Announces Statewide Merger to Strengthen Services Across Michigan

The Better Business Bureau® (BBB) is proud to announce an important milestone for businesses and consumers across the state. BBB of Detroit and Eastern Michigan and BBB of Western Michigan have merged to become the Better Business Bureau® of Michigan, impacting thousands of Michigan businesses and approximately 10 million Michigan consumers.

With this merger, BBB of Michigan is now one of the largest bureaus in North America.

This strategic unification will allow BBB to provide enhanced programs, expanded resources, and a stronger network of support for businesses and consumers throughout the state. By combining forces, BBB of Michigan will streamline operations, increase accessibility, and continue its mission of fostering marketplace trust and integrity. The merger will also allow the BBB Educational Foundation to expand programs and educate more businesses and consumers.

Lisa Frohnapfel, who took the reins of BBB Serving Western Michigan in 2021, now expands her leadership role to cover the entire combined service area as the President and Chief Executive Officer of the newly formed BBB of Michigan.

“Our goal is to provide a more efficient and effective BBB experience for all of Michigan,” says Lisa Frohnapfel, President and Chief Executive Officer of the Better Business Bureau of Michigan. “By uniting our efforts, we will be better positioned to support businesses, educate consumers, and promote trust throughout the state.”

What This Means for Michigan

• Greater Statewide Support – Businesses and consumers will have access to a unified BBB, ensuring more seamless assistance across Michigan.
• Expanded Programs & Services – BBB will continue to offer accreditation, dispute resolution, scam tracking, and business and consumer education while enhancing its reach.
• Stronger Marketplace Trust – The merger reinforces BBB’s commitment to ethical business practices, consumer protection, and community engagement.

BBB of Michigan will continue operations at both of its offices, located in Metro Detroit and Grand Rapids.

As this transition unfolds, Michigan businesses and consumers will continue to receive the same trusted services with additional benefits and resources.

Visit BBB.org/mi to discover what the new BBB of Michigan can do for you.