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Detroit Regional Chamber > Member News > Hercules Tire and Rubber Company Taps French/West/Vaughan for PR Support

Hercules Tire and Rubber Company Taps French/West/Vaughan for PR Support

August 5, 2024
RALEIGH, N.C. — French/West/Vaughan (FWV), one of the nation’s largest independently held PR, advertising and digital media agencies with an office in Detroit, announced it was recently selected as the public relations agency of record for Ironman Tires, a prominent tire brand owned by Hercules Tire and Rubber Company (HTR). Ironman Tires are distributed through American Tire Distributors (ATD), the largest independent supplier of tires in the U.S. with over 80,000 customers, and Groupe Touchette (GT), the largest Canadian-owned tire distributor.

“We are thrilled to partner with Ironman Tires and support their mission to provide quality, affordable tires to consumers across the U.S. and Canada,” said Rick French, Chairman and Chief Executive Officer of French West Vaughan. “Our team is eager to leverage our extensive experience in the automotive industry to help Ironman Tires achieve their marketing and business goals.”

As part of this new partnership, FWV will manage and execute comprehensive media relations, digital amplification and content development services designed to elevate the Ironman Tires brand across North America. HTR relaunched the Ironman Tires brand in 2022 as part of its 70-year anniversary, focusing on time-strapped customers looking for affordable tires they can trust to get them back on the road quickly. This collaboration aims to enhance brand awareness, drive consumer engagement, and support Ironman Tires’ growth objectives through innovative and impactful communication campaigns.

“We chose French/West/Vaughan for Ironman due to its exceptional track record and deep understanding of the automotive industry,” said Nakia Medlin, Hercules Tire and Rubber Company Senior Director of Marketing. “FWV’s innovative approach and commitment to delivering impactful results makes it the ideal partner to help us strengthen our reputation and grow market share, specifically for our Ironman Tires business.”