Hitachi Business Finance’s Mike Semanco to Speak at “Customers to Cash” event at Lawrence Technological University

Rochester, MI, Oct. 13, 2015 – Hitachi Business Finance President and COO Mike Semanco will speak at Lawrence Technological University’s upcoming “Customers to Cash” event on Wednesday, October 21st from 5-7pm at the Buell Management Building at LTU.

Semanco, a well-known local expert in business financing, will speak to participants of the program about the many phases of business growth and the various funding and finance options available.

The Customers to Cash program is a results-oriented, customer-driven business mentoring program that helps innovators, entrepreneurs, engineers, tinkerers, and companies advance new product ideas and establish new commercial opportunities. Taking place on Saturday mornings, the program coaches and mentors each participant with a focus on determining if the product or service solves an important customer need or problem, and if it is desired by enough customers to be profitable.

“As an entrepreneur myself, I always enjoy giving back to those that are developing their business idea into a sustainable venture,” says Semanco. “There’s so much to figure out and understand when it’s your own company. This program offers an opportunity to work side-by-side with experienced business owners who have not only successes to share, but also lessons learned along the way.”

For more information on C2C, visit

About Hitachi Business Finance
Hitachi Business Finance provides business cash flow solutions to support a company’s continued growth and success. A division of Hitachi Capital America Corp., we offer commercial and government A/R financing and lines of credit. Based in Rochester, Michigan, with an office in Atlanta, we provide easy and flexible financing to companies of all sizes across the United States. Learn more by visiting or calling (248) 658-1100.

About Hitachi Capital America Corp.
Hitachi Capital America Corp. is an independent, diversified leasing and financial services company providing financing to Hitachi group companies and the commercial business sector in the United States and Canada. Hitachi Capital America offers a variety of asset-based financing solutions with a business focus on truck, vendor, trade, and medical equipment finance, as well as lease discounting and software financing. Learn more at