Poised to Grow: Detroit and Canada Bond to Thrive

As we wrap up 2025 and look ahead to 2026, it is important to acknowledge that it has been an incredibly challenging year for our friends and partners in Canada. And in our Detroit Region, we are navigating those challenges with a significant decrease in visitation, specifically among our neighbors in Windsor and Southern Ontario.

The numbers fluctuate month by month, but it’s safe to say that Canadian visitation to Southeast Michigan is down about 30% this year alone.

That’s a big decline in a short amount of time. And it’s having a detrimental impact on our area’s hotels, restaurants, and attractions, which have relied on consistent Canadian travel in past years. I’m not upset at Canadians for being upset with us, and I don’t think that’s an unpatriotic statement. I understand and empathize with their frustrations.

The bond between Detroit and Canada is a deep and enduring one, rooted in centuries of shared history, economic collaboration, and cultural exchange. Separated only by the Detroit River, the city of Detroit and its Canadian neighbors, particularly Windsor and Ontario, have built a unique cross-border relationship that has stood the test of time.

The Ambassador Bridge, the busiest international land border crossing in North America, facilitates billions of dollars in trade annually. The automotive industry, a cornerstone of Detroit’s economy, is deeply integrated with Canadian manufacturing, with parts and vehicles crossing the border multiple times during the production process.

Beyond business, Detroit and Canada share a strong cultural connection. Music, art, and sports transcend the border, with Canadians frequenting Detroit for concerts, sporting events, and festivals, while Detroiters travel to Ontario for dining, nightlife, and entertainment. The shared love for hockey, jazz, and Motown music underscores the cultural synergy between the two regions.

With the completion of the Gordie Howe International Bridge-set to open new opportunities for trade and travel in 2026, the bond between Detroit and Canada is poised for continued growth, regardless of political tensions.

Detroit deeply values our Canadian visitors. We are committed to facilitating seamless cross-border travel and ensuring an exceptional experience for our Canadian friends. However, tariffs have created barriers, impacting both tourism and trade. Maintaining a strong, collaborative relationship is essential to the economic and cultural vitality of our region.

This shared history and commitment to innovation highlight the importance of cross-border cooperation. Detroit and Canada are not just neighbors — they are partners in shaping a thriving and interconnected future.

Claude Molinari is President and Chief Executive Officer of Visit Detroit.